Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Trading Up “Investors had gotten away from an industry they used to love, but the fundamentals are still there when you consider what percent of global ad spend is bought programmatically today versus what will be programmatic five or 10 years from now.” […]
This article is based on interviews with participants. Martin Kihn speaks to all the main players. It was inspired by Microsoft’s supposedly surprising selection as Netflix’s ad tech partner. But driven by the acquisition of AT&T’s Xandr, that’s just the latest chapter in a breathtaking adventure of pivots, write-downs, partnerships and potential.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. More Microsoft Ad Exchange Tidbits According to Peter Kafka on All Things D, in a couple of weeks, Microsoft may be ready to start testing with many of the demand-side platforms that are likely already hooked into Google’s DoubleClick Ad Exchange where the DSPs […]
CPM Advisors’ CEO Rob Leathern is reporting that it has received a notice from Microsoft’s AdECN that the exchange is being shut down. “February 15, 2010 will be the final day that ads will be served,” reads the email sent to exchange members. View the complete note on CPM Advisors blog. Update: Leathern has learned […]
CPM Advisors’ CEO Rob Leathern noted yesterday that you can’t target Yahoo! through Google AdWords or the new Google/DoubleClick Ad Exchange even though you can target the other 199 of the top 200 sites on the planet. Rob thinks their may be some mischievous engineers at work on Google’s side. From here, I wonder if […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Kafka On AdECN Exchange Peter Kafka of All Things D is reporting that the next edition of the AdECN Exchange from Microsoft will not get rolled out until early next year. This past July, Jed Nahum said in an interview with AdExchanger.com that the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Triggit On Media Trading And Investors Jason Kincaid of TechCrunch looks at media trader Triggit’s round of angel investment which includes a who’s who of technologists and venture capitalists including Reid Hoffman of Linkedin, Russ Siegelman of Kleiner Perkins, Larry Braitman, Founder of Adify, […]
More earnings reports – ch-ching? Microsoft’s Steve Ballmer stepped up to the Microsoft Fiscal 4Q 2009 earnings microphone (see the release) and although he didn’t have a lot to say about advertising on the call – they’ve got a lotta stuff going on over there at MSFT – a few nuggets did slip out in […]
Jed Nahum is Director of Business Integration for AdECN and led Microsoft’s acquisition of AdECN. AdExchanger.com: Can you provide insight on current momentum and scale at AdECN? And, how is the Federated platform performing? What’s next? JN: Our federated platform is a real-time bidded exchange that allows massively scaled ad networks, ad brokers, and publisher […]
If you can’t get the consumer to the store, bring the store to the consumer. That’s what Adgregate Markets – which calls itself the “world’s leading transactional ad network” – is doing for Google’s DoubleClick and a slew of others. And it’s run by former AdECN-ers. Already a TechCrunch 50 member, Adgregate has received quite […]
No, Federated Media has not suddenly become part of AdECN, and by association, Microsoft. Apparently, AdECN is ready to test its new ad exchange platform called the Federated System and is asking that interested ad networks come and test the new version of the advertising exchange before it reaches a wider public release in 2009 […]
Ad exchanges received a plug today in the New York Times when Stephanie Clifford wrote an article entitled “Leftover Ad Space? Exchanges Handle The Remnant” about companies looking to take advantage of the efficiencies of exchanges by building tools that enable online advertising traders much the same way traders stock exchanges depend on tools and […]
Feeling it couldn’t be left out of the advertising exchange party, Microsoft, acquired tiny AdECN for what some suggest is in the $50-75 million range. In the wake of previous advertising exchange platform purchases such as Google’s $3.1 billion acquisition of DoubleClick which included its exchange and Yahoo!’s $700 million purchase of RightMedia and RMX, […]
