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Microsoft Ad Exchange To Begin Testing; DoubleClick Rumors In The UK; Ad Networks Apparently Forgot To Die

Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. More Microsoft Ad Exchange Tidbits According to Peter Kafka on All Things D, in a couple of weeks, Microsoft may be ready to start testing with many of the demand-side platforms that are likely already hooked into Google's DoubleClick Ad Exchange where the DSPs... Continue reading »
by AdExchanger // February 2nd, 2010 //
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Report: (Correction) Microsoft Shuts Down AdECN "Hosted System"

CPM Advisors' CEO Rob Leathern is reporting that it has received a notice from Microsoft's AdECN that the exchange is being shut down. "February 15, 2010 will be the final day that ads will be served," reads the email sent to exchange members. View the complete note on CPM Advisors blog. Update: Leathern has learned... Continue reading »
by AdExchanger // January 11th, 2010 //
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Targeting Yahoo! Through AdWords And DoubleClick Ad Exchange

CPM Advisors' CEO Rob Leathern noted yesterday that you can't target Yahoo! through Google AdWords or the new Google/DoubleClick Ad Exchange even though you can target the other 199 of the top 200 sites on the planet. Rob thinks their may be some mischievous engineers at work on Google's side. From here, I wonder if... Continue reading »
by AdExchanger // November 11th, 2009 //
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AdECN Delays Says Kafka; Interpublic Reports Q3, Addresses Mediabrands Innovations; Display Research, Diagrams and Stories - Oh My!

Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Kafka On AdECN Exchange Peter Kafka of All Things D is reporting that the next edition of the AdECN Exchange from Microsoft will not get rolled out until early next year. This past July, Jed Nahum said in an interview with AdExchanger.com that the... Continue reading »
by AdExchanger // October 29th, 2009 //
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Triggit Announces Media Trading Strategy, Investors; Adgregate Markets Adds AdECN CEO To Board; Q3 Earnings Predictions

Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Triggit On Media Trading And Investors Jason Kincaid of TechCrunch looks at media trader Triggit's round of angel investment which includes a who's who of technologists and venture capitalists including Reid Hoffman of Linkedin, Russ Siegelman of Kleiner Perkins, Larry Braitman, Founder of Adify,... Continue reading »
by AdExchanger // October 14th, 2009 //
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Microsoft Reports Tepid Results; Omnicom and Publicis See Hope - Kind Of; Old Gray Lady Clicks Digital Heels

More earnings reports - ch-ching? Microsoft's Steve Ballmer stepped up to the Microsoft Fiscal 4Q 2009 earnings microphone (see the release) and although he didn't have a lot to say about advertising on the call - they've got a lotta stuff going on over there at MSFT - a few nuggets did slip out in... Continue reading »
by AdExchanger // July 24th, 2009 //
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Real-Time Bidding Coming To AdECN Exchange This Fall Says Microsoft's Nahum

Jed Nahum is Director of Business Integration for AdECN and led Microsoft's acquisition of AdECN. AdExchanger.com: Can you provide insight on current momentum and scale at AdECN? And, how is the Federated platform performing? What's next? JN: Our federated platform is a real-time bidded exchange that allows massively scaled ad networks, ad brokers, and publisher... Continue reading »
by AdExchanger // July 13th, 2009 //
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Adgregate Markets and ShopAds Invades Purchase Funnel

If you can't get the consumer to the store, bring the store to the consumer. That's what Adgregate Markets - which calls itself the "world’s leading transactional ad network" - is doing for Google's DoubleClick and a slew of others. And it's run by former AdECN-ers. Already a TechCrunch 50 member, Adgregate has received quite... Continue reading »
by AdExchanger // April 8th, 2009 //
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AdECN Asks Ad Networks To Try Federated System

No, Federated Media has not suddenly become part of AdECN, and by association, Microsoft. Apparently, AdECN is ready to test its new ad exchange platform called the Federated System and is asking that interested ad networks come and test the new version of the advertising exchange before it reaches a wider public release in 2009... Continue reading »
by AdExchanger // November 5th, 2008 //
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Advertising Exchanges in The New York Times

Ad exchanges received a plug today in the New York Times when Stephanie Clifford wrote an article entitled "Leftover Ad Space? Exchanges Handle The Remnant" about companies looking to take advantage of the efficiencies of exchanges by building tools that enable online advertising traders much the same way traders stock exchanges depend on tools and... Continue reading »
by AdExchanger // July 29th, 2008 //
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