Report: (Correction) Microsoft Shuts Down AdECN “Hosted System”

CPM Advisors’ CEO Rob Leathern is reporting that it has received a notice from Microsoft’s AdECN that the exchange is being shut down. “February 15, 2010 will be the final day that ads will be served,” reads the email sent to exchange members. View the complete note on CPM Advisors blog.

Update: Leathern has learned that this is apparently different than their RTB system and adds, “Confusing!”

Update 4:40 p.m.: Leathern has corrected his earlier post and said that this is a shutdown of the “hosted product.”

Update 4:45 p.m.: An AdECN spokesperson has told that “Microsoft remains committed to online advertising and innovation in the space. AdECN’s Hosted system is a legacy system that is being retired. The Hosted system closure has no effect on our plans and views on advertising exchange overall. At a later date we will share more details of our strategy around exchanges.”

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  1. From parsing the Microsoft “spokesperson’s” response it seems like AdEcn is being shut down and Microsoft itself is remaining committed to the exchanges space and RTB. I guess that means they are going to launch their new RTB exchange with a new name and team.

  2. For some reason Rob is in the dark. Talk to your rep and ignore the mass emails. Nobody ever used the hosted system, the strategy was always about their Federated System and RTB.

  3. The guys at AdEcn have since assured me that they are not shutting down. Good. Glad to see them in the marketplace still.