Home Online Advertising Edelman Claims Deceptive Display Ads at Yahoo’s RightMedia Exchange

Edelman Claims Deceptive Display Ads at Yahoo’s RightMedia Exchange


Ben Edelman and Yahoos RightMediaYesterday, Ben Edelman gave the Right Media Exchange on his website by alleging that the Yahoo exchange carries “false and deceptive display ads.” In his compelling analysis, things look bleak as examples of dreaded “You’re a winner!”-type ads look like they are being served through RightMedia. Even CPX Interactive gets called on to the carpet by Edelman (who’s from Harvard, so it must be true.).

It will be interesting to see how RightMedia, likely the largest of all the ad exchanges, responds to this. In public forums, RightMedia has recently tried to position itself as offering a premium inventory opportunity to advertisers. Controls are in place to help top advertisers get on the right sites, but this isn’t going to help.

RightMedia may have to bite the bullet and let go of certain “bottom feeder” remnant business, especially if its in violation of certain laws, as Edelman alleges.

With new CEO Carol Bartz in town, this will likely make her “to-do” list.

Must Read

Comic: Ad-ception

The New York Times And Instacart Integrate For Shoppable Recipes

The New York Times and Instacart are partnering for shoppable recipe videos.

Experian Enters The Third-Party Data Onboarding Business

Experian entered the third-party data onboarder market on Tuesday with a new product based on its Tapad acquisition.

Albertsons Takes Its First Steps Into Non-Endemic Advertising, Retail Media’s Next Frontier

Albertsons is taking that first step into non-endemic advertising next week via a partnership with Rokt to serve ads to people who have already purchased groceries.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters

Marketecture Buys AdTechGod (No, Really)

Marketecture has acquired AdTechGod – an anonymous ad tech Twitter poster turned one-man content studio – and the AdTech Forum, an information resource hosted by AdTechGod and Jeremy Bloom.

Why The False Advertising Lawsuit Against Poppi Is Bad News For RMNs

This week’s dispatch explores the new trend of false advertising class-action suits in the food and CPG industry and how the evolution of online, data-driven retail media could exacerbate the problem.

Seedtag Acquires Beachfront For Deeper Roots In TV And Streaming

Contextual ad platform Seedtag acquires Beachfront, a supply-side platform that specializes in TV and video.