While other ad platforms, including Google and Meta, saw spend declines, The Trade Desk beat the ad market again by growing 24% year over year in Q4.
When ENGINE Media Exchange and its parent company, Big Village, filed for bankruptcy last week, it came as a shock to many in the digital ad industry. But it probably shouldn’t have.
Contextual advertising isn’t the privacy-safe panacea everyone thinks it is. As user-level IDs diminish on the web and in apps, publishers and ad tech companies are fighting over what “contextual advertising” even means and who has the right to serve contextual placements.
TripleLift laid off one-fifth of its workforce on Thursday, which translates to more than 100 employees, AdExchanger has learned. The cuts only affect employees in the US and Canada. TripleLift confirmed the layoffs to AdExchanger. The company says it’s making this move as a course-correction after lower-than-expected growth. TripleLift invested heavily in company growth last […]
Amazon and Apple reported Q4 and full-year 2022 earnings, and ad revenue has covertly become an important factor for both companies.
For Heineken, viewability just doesn’t go far enough in proving the real value of an ad. So the alcoholic beverage brand conducted its first experiment with attention metrics.
Digital advertising’s biggest trade organization, the IAB, took a shot at Apple on Monday. Apple’s AppTrackingTransparency framework undermines advertising, according to the IAB, even as Apple builds its own ad business. “Apple is fine with advertising, as long as they get to control it on their terms,” IAB CEO David Cohen told hundreds of industry […]
Ad security company Confiant claims it has identified an ongoing cookie-stuffing scheme allegedly perpetrated by Dataly Media, an affiliate marketing platform based in Ecuador. The purported cookie-stuffing practices date back to at least 2015 and underpin a large part of the company’s affiliate marketing business conducted since that time, according to Confiant.
In 2020, UK-based advertising trade org ISBA and PwC found that publishers receive just 51% of ad spend and that 15% of ad spend can’t be attributed at all. The ISBA and PwC’s second programmatic transparency study, fortunately, shows ad tech and agency buyers have gotten the message.
Signal loss calls for the use of, well, other signals. AdTheorent has a new tool that uses machine learning and seed data to score programmatic inventory based on the likelihood that an impression will lead to a conversion.
