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Jerome Dangu

Daily News Roundup

Devising A New (Ad) Metric System; Where Did All The UTMs Go?

BY AdExchanger// October 16th, 2026

The fight over standardized metrics; UTM parameters no longer appear in ChatGPT results; and the ad agency that’s been spying on online users.
Online Advertising

Confiant Exposes A Cookie-Stuffing Scheme That’s Been Stealing Attribution Credit For Years

BY Anthony Vargas// January 20th, 2023

Ad security company Confiant claims it has identified an ongoing cookie-stuffing scheme allegedly perpetrated by Dataly Media, an affiliate marketing platform based in Ecuador. The purported cookie-stuffing practices date back to at least 2015 and underpin a large part of the company’s affiliate marketing business conducted since that time, according to Confiant.