It’s been a busy third quarter on the mergers and acquisitions front. Yahoo has been the most active acquirer of online and mobile companies in 2013, closing seven deals in the third quarter alone. A vast majority of its recent deals were in the mobile and social space, including AdMovate, Hitpost and Rockmelt. Other notable […]
More than a year after Facebook opened its exchange, Google is finally being integrated into the retargeting service through its demand side platform, DoubleClick Bid Manager (fka Invite Media), the company said in a blog post. The integration comes a day after Google posted Q3 earnings that demonstrated the slowing of its paid click growth […]
Google turned in another reliably strong quarter in Q3, as revenues were up 12% over the previous year. But despite its status as a display ad leader battling it out with Facebook for dominance of the space, network revenues made up a smaller share of the search giant’s total sales. Read the earnings release. The […]
For all the talk of “programmatic direct” and bringing more automation to display ad sales, the future is bleak for the human element of ad sales, said IDC analyst Karsten Weide, who predicted that 80% of total US display sales will be sold via real-time bidding by 2022. Read the report [pdf]. In a presentation […]
A year after Yahoo CEO Marissa Mayer said there was more potential “upside” for the portal’s revenues in search than display, its Q3 performance suggests it will not reverse its declines soon. Among the topline results in Yahoo’s Q3 (read the earnings release): GAAP display revenues fell 7% to $470 million. Last year, this percentage […]
As part of Microsoft’s entry into the world of online “offers” with a product known as Bing Offers, Microsoft recently announced a new enhancement called “Bing Offers Card-Linked” (see the Microsoft blog post). The product brings together transaction processors such as First Data with payment networks like MasterCard to address consumer audiences with offers fueled by […]
In the past week, Integral Ad Science and DoubleVerify – two companies whose aim is to ensure that brand advertisers get the kind of exposure and inventory they expect – unveiled their respective tools designed to limit, if not eliminate, the waste caused by fraudulent traffic – namely “bots.” The new tools, as outlined by […]
Last month Media6degrees rebranded itself as Dstillery. Why? For years, Media6 had sought to position itself as a finder of consumer prospects for brands. From the beginning, it created audience segments based in part on social characteristics. But over the years that led to confusion: Was Media6 just another “social graph targeter?” No, that was never […]
The retargeted advertising space is becoming highly lucrative, finds retargeting platform AdRoll, which announced today that it had passed a $100 million run rate, up from $50 million last year. The 6-year-old company claims to have more than 10,000 customers across 100 countries and was one of the first platforms to become a Facebook Exchange […]
The “Ad Tech Industry” is maturing. For the past five years, AdExchanger has observed, engaged and, hopefully, enlightened about this budding sector. But! Today this sector has expanded its horizons and global appeal to the point where the “ad tech” label no longer easily fits. It has become a “Digital Marketing Technology Industry,” steadily embraced […]
