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»marissa mayer

Yahoo's History, Told Through AdExchanger Comics

It's easy to forget, but Yahoo was once the largest and most promising digital media company - its stock a bellwether for the internet sector as a whole. By Q1 2017, regulatory hurdles permitting, that stock will stop trading as the company's people, its portfolio of brands and its technology assets are absorbed into Verizon. To honor Yahoo's important role in... Continue reading »
by AdExchanger // July 25th, 2016 //
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Yahoo Confirms It Will Buy BrightRoll For $640M

Yahoo will indeed acquire BrightRoll, a video ad network turned platform company, as TechCrunch first reported in October. (See the release). The transaction, priced at $640 million, fires up Yahoo's ad tech strategy after a dry spell when the company's M&A was focused primarily on consumer-facing mobile platforms. It also provides a partial answer to those wondering... Continue reading »
by Kelly Liyakasa // November 11th, 2014 //
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Yahoo Announces 'Material' Mobile Revenue In Earnings

Yahoo says its investments in mobile have paid off. The company announced its mobile revenue in Q3 exceeded $200 million, or 20% of its $1.1 billion in GAAP revenue. Mobile revenue doubled year over year, including both search and display. Revenue growth on mobile far outpaced user growth. 550 million people are mobile monthly active... Continue reading »
by Sarah Sluis // October 21st, 2014 //
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Yahoo's Display Revenue Falls Again, And Marissa Mayer Is 'Not Satisfied'

In its second quarter, Yahoo sold 24% more ads compared to the second quarter of 2013, and yet the price per ad went down 24%, suggesting the company has been unable to stem the tide against declining CPMs. (Read the press release.) CEO Marissa Mayer expressed disappointment in the company's display ad performance. "Our top priority is... Continue reading »
by Sarah Sluis // July 15th, 2014 //
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Why Yahoo Needs To Solve Its Mobile Ad Problem Quickly

Although Yahoo CEO Marissa Mayer emphasized the importance of mobile advertising to the company’s growth during Tuesday’s earnings call, she acknowledged that Yahoo’s mobile ad revenue has yet to become a significant portion of the company’s total revenue, which could greatly hamper the company’s future profits. The company’s mobile revenue “is still not material,” Mayer... Continue reading »
by Judith Aquino // January 29th, 2014 //
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Yahoo Reports Q4 Results; Mayer To Take The Reins In Driving Ad Revenue

During Yahoo’s Q4 2013 earnings call Wednesday, CEO Marissa Mayer said the company intended to focus next year on mobile, social, video and native, and explained why former COO Henrique de Castro will not be replaced. Display advertising, excluding traffic acquisition costs, was $491 million, down 6% compared to $520 million for Q4 of 2012.... Continue reading »
by Judith Aquino // January 28th, 2014 //
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Yahoo's Display, Search Struggles Continue Into Q3

A year after Yahoo CEO Marissa Mayer said there was more potential "upside" for the portal's revenues in search than display, its Q3 performance suggests it will not reverse its declines soon. Among the topline results in Yahoo's Q3 (read the earnings release): GAAP display revenues fell 7% to $470 million. Last year, this percentage... Continue reading »
by David Kaplan // October 15th, 2013 //
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Mayer On Yahoo's Future: It's All About Personalization And Partnerships

Maybe it's the turbulence that has surrounded Yahoo for the last several years, or maybe it's reflective of CEO Marissa Mayer's general worldview, but when asked about the competitive landscape by Charlie Rose during a Q&A at the IAB Mixx conference, she said the portal is more of a potential partner than a challenger to... Continue reading »
by David Kaplan // September 24th, 2013 //
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A Day After Vowing Ad Tech Investment, Yahoo Buys AdMovate

Following Yahoo CEO Marissa Mayer's vague comments during Tuesday's Q2 earnings call promising to increase investments in the company's ad-tech offerings, the portal has done something concrete by acquiring mobile-ad targeter and data-management software provider AdMovate. Barely a year old and, up until now, operating in stealth mode, AdMovate describes its purpose as delivering "personalized,... Continue reading »
by David Kaplan // July 17th, 2013 //
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As AOL's Brody Resigns, Will Yahoo Build Ad Tech 'Dream Team'?

On paper, the combination of Henrique de Castro, Yahoo's chief operating officer, Brian Silver, the former Travel Ad Network CEO who became Yahoo's VP of ad platforms over a year ago, and AOL Networks CEO Ned Brody -- who just resigned from that post -- as head of ad sales for Yahoo North America, sounds perfect.... Continue reading »
by David Kaplan // April 12th, 2013 //
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