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»Wayne Gattinella

Coronavirus Takes Toll On Ad Industry; Gattinella Resigns As Double Verify CEO

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. 2020 Is Canceled The coronavirus news hits keep on coming. Google canceled the “physical” aspects of its annual I/O developers conference, scheduled for May 12-14, 9to5Google reports. Facebook and Twitter pulled out of SXSW, as did large media and brand partners Mashable and Intel.... Continue reading »

by AdExchanger // March 4th, 2020 //
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DoubleVerify Acquires Ad-Juster In Sell-Side Push

DoubleVerify purchased Ad-Juster for an undisclosed amount Thursday in an all-cash, all-stock offer. The analytics platform gives publishers a stitched-together view of their programmatic ad performance. “A lot of our work today is with advertisers to maximize their quality and performance,” said DoubleVerify CEO Wayne Gattinella. “Ad-Juster extends our platform to the supply side.” Ad-Juster... Continue reading »

by Sarah Sluis // November 8th, 2019 //
»
Ad Verifiers Aim 'Surgical Strikes' Against Bots

In the past week, Integral Ad Science and DoubleVerify - two companies whose aim is to ensure that brand advertisers get the kind of exposure and inventory they expect - unveiled their respective tools designed to limit, if not eliminate, the waste caused by fraudulent traffic – namely "bots." The new tools, as outlined by... Continue reading »

by David Kaplan // October 14th, 2013 //
»
Still Kicking, DoubleVerify Says The Market For Transparency Is Largely Untapped

Before taking the reins at DoubleVerify six months ago, Wayne Gattinella spent ten years at the helm of WebMD. When he signed up for that job, the consumer health publisher was three years old and had collapsed to some extent, like most web content providers in that era. Since then it has largely reversed course. Revenues for... Continue reading »

by Zach Rodgers // April 2nd, 2013 //
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