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»everyscreen media

Dstillery (Formerly 'Media6degrees') Closing In On Profitability

Last month Media6degrees  rebranded itself as Dstillery. Why? For years, Media6 had sought to position itself as a finder of consumer prospects for brands. From the beginning, it created audience segments based in part on social characteristics. But over the years that led to confusion: Was Media6 just another "social graph targeter?" No, that was never... Continue reading »

by David Kaplan // October 10th, 2013 //
»
Don’t Let The Fraudsters Scare You Away From Mobile

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Lauren Moores, vice president of analytics at EveryScreen Media, a Media6Degrees company. Celebrities know they’ve hit the big time when the paparazzi camp out on their lawns and the tabloids... Continue reading »

by AdExchanger // September 9th, 2013 //
»
Want to Make Mobile Advertising Work For You? Get Off the Cookie Diet

"Data Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Lauren Moores, vice president of analytics at EveryScreen Media, a Media6Degrees company. Ah, the cookie. It’s the mainstay of targeted advertising and the hot button of the privacy debate.... Continue reading »

by AdExchanger // August 7th, 2013 //
»
EveryScreen Media Q&A: Discovering Mobile Audiences With Data Science

As companies grapple with the constant flow of incoming data, the demand for a data scientist — someone who can spot trends and pull insights from the data—continues to grow. Lauren Moores is the chief science officer at EveryScreen Media, a two-year-old startup that offers a real-time bidding platform and mobile audience targeting. AdExchanger caught... Continue reading »

by Judith Aquino // July 8th, 2013 //
»
 

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