• Innovation Labs //
  • PROGRAMMATIC I/O //
  • AdExchanger Awards //
  • COVID-19 Special Coverage
AdExchanger Homepage
  • COVID-19 Special Coverage
  • Topics
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
  • Opinion
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Comic Strip
  • Resources
    • Newsletters
  • Events
    • PROGRAMMATIC I/O NY 2019
    • Industry Preview 2020
    • PROGRAMMATIC I/O SF 2020
    • AdExchanger Awards
  • Podcasts
    • The Big Story
  • Careers
  • About Us
  • Contact Us
  • Twitter
  • Facebook
  • LinkedIn
  • RSS

  • AdExchanger Homepage

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
    • Advertise
    • About Us
    • Contact Us
    • Subscribe
  • Events
    • Innovation Labs
    • AdExchanger Awards
    • PROGRAMMATIC I/O NY
    • Industry Preview
    • All Events
  • Podcast
    • Social Distancing With Friends
    • AdExchanger Talks
    • The Big Story
  • Careers
  • Search
Connect

»credit cards

HSBC Banks On AI To Boost Engagement With Its Loyalty Program

Credit card loyalty programs are table stakes for banks – nearly every bank has one. Points often accumulate unused and consumers sometimes forget they’re even there. But HSBC uses data and artificial intelligence to personalize its offers and make its program more redeeming. “There are so many choices in the credit card market, so we really... Continue reading »
by Allison Schiff // October 18th, 2018 //
»
Card-Linked Offers Address Local Audiences With Transaction Data

As part of Microsoft's entry into the world of online "offers" with a product known as Bing Offers, Microsoft recently announced a new enhancement called “Bing Offers Card-Linked” (see the Microsoft blog post). The product brings together transaction processors such as First Data with payment networks like MasterCard to address consumer audiences with offers fueled by... Continue reading »
by John Ebbert // October 15th, 2013 //
»

Get AdExchanger Newsletters

Sign Up
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • IAB: CPM Declines Vary By Channel, And Why The 2020 Digital Ad Outlook Isn’t So Bad
  • President Trump Signs Executive Order To Remove Legal Shield For Online Platforms
  • Criteo Launches Self-Serve Retail Media Platform
  • Advertisers Want The Option To Cancel TV Commits; HBO Max Left Out Of Amazon And Roku
  • Brands Hesitantly Return With New Marketing Strategies As The Country Reopens
Ajax spinner
AdExchanger Homepage
  • Privacy Policy //
  • Advertise //
  • Contact Us
© 2020 Access Intelligence, LLC - All Rights Reserved