Facebook’s Dynamic Ads – a format the social network introduced last year – is available as of Tuesday on both Instagram and the Facebook Audience Network. (More on the Facebook blog.) Basically, Dynamic Ads lets advertisers promote products to their highest-value prospects as they navigate Facebook (and now Instagram) properties. Facebook claims that more than […]
After two years as director of mobile for North America at Essence, Jeremy Sigel is pleased that his position has become obsolete – and he has advice for mobile chiefs at other agencies. “Don’t hold onto mobile,” said Sigel, who stepped down as head of mobile on Tuesday and stepped up as global director of […]
When Google rolled out its CRM matching program Customer Match last fall, it seemed to follow in the footsteps of Facebook’s Custom Audiences, which launched in 2012. But Google’s strategic partnership with Salesforce, revealed Tuesday at the latter’s annual Connections conference in Atlanta, Georgia, boosts both companies’ ability to make identity-based matches based on CRM and […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Over The Fence Adblock Plus (ABP) surpassed 100 million users, cementing its position as the most scaled ad-blocking solution. It’s worth noting ABP numbers are hazy (a single user can have multiple downloads across devices, and many will have dropped the product). Numerous rival ad blockers have […]
Comcast’s acquisition of French video supply-side platform StickyAds on Monday will give its video ad tech division a serious boost. Comcast’s video ad server FreeWheel will be able to streamline the way big TV broadcasters allocate inventory by embedding StickyAds’ private exchange tech into its own video ad server. The capability will let FreeWheel’s TV […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Cut To Chase JP Morgan Chase CEO Jamie Dimon is incensed about fin tech startups like Mint, Acorn and Bloom “scraping” his customers’ data to offer financial visualization and advice services. The New York Times fact-checked his warnings to customers about “these start-ups (taking) more of […]
The claim that Facebook Instant Articles is about a faster user experience is a red herring. While that may be one goal, the program has a strong business rationale: It extends Facebook’s walled garden and creates a new foothold for its $1 billion Facebook Audience Network ad platform. Instant Articles does not allow third-party monetization. […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Alex Reinhold, head of solutions at Sociomantic. The trusty second-price auction is a staple of the real-time bidding process. In the programmatic sphere, buyers bid on a publisher’s inventory and, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Lesser Way Former Xaxis CEO Brian Lesser recently ascended to a management position with GroupM, which has huge significance for WPP’s overall media buying strategy, Rob Norman told AdExchanger at the World Media Economic Summit on Thursday. “Brian very much has a business design and […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. YuMe’s Potential Programmatic Progress The theme of YuMe’s Q1 2016 earnings call: Wait and see. In previous quarters, the video ad company struggled to grow its programmatic revenue, despite platform investments. Last quarter it showed only $1 million to $2 million. This quarter? No […]
