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»Instant Articles

App Advertisers Give Low Marks To Facebook's Instant Articles And Audience Network

Apps lean heavily on Facebook for their paid user acquisition efforts, but they also want more control over how and where their ads run. And Instant Articles? No thanks. When Pixelfederation, a game studio based in Slovakia, tested Instant Articles, the return was nil. “The impressions were almost nonexistent, and all of the impressions we... Continue reading »

by Allison Schiff // February 12th, 2018 //
»
Facebook Brings Branded Video Ads To Audience Network

In a significant expansion of its video ad offering, Facebook will bring video ad formats to its Instant Articles platform and to the external apps and sites in its Audience Network, the company announced Monday. It's the first time the company will deliver video ads beyond its owned-and-operated properties – excluding its LiveRail video sell-side... Continue reading »

by James Hercher // May 16th, 2016 //
»
Facebook Instant Articles: A Trojan Horse For Audience Network

The claim that Facebook Instant Articles is about a faster user experience is a red herring. While that may be one goal, the program has a strong business rationale: It extends Facebook’s walled garden and creates a new foothold for its $1 billion Facebook Audience Network ad platform. Instant Articles does not allow third-party monetization.... Continue reading »

by Sarah Sluis // May 6th, 2016 //
»
 

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