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»digital adevertising

Ad-free and sticking with it
Reed Hastings Explains Why Netflix Won’t Ever Sell Ads

Seriously, folks, Netflix has no intention of monetizing with ads, ever. Netflix CEO Reed Hastings even referred to advertising as a form of exploitation on the company’s full year 2019 earnings call on Tuesday. “We want to be the safe respite where you can explore, you can get stimulated, have fun and enjoy – and… Continue reading »
by Allison Schiff // January 21st, 2020 //
»
Firefly, A Startup For Digital Billboards Atop Rideshare Cars, Raises $30 Million

Firefly is moving fast. On Thursday, the San Francisco-based startup, which places digital ad displays on the top of private rideshare vehicles and taxis and then splits the revenue with drivers, announced its expansion into New York City, the acquisition of digital ad company Strong Outdoor and $30 million in Series A funding. The round,… Continue reading »
by Allison Schiff // May 30th, 2019 //
»
Do Advertisers Need To Pay Attention To The T-Mobile/Sprint Merger?

Although the Justice Department could try to block the proposed T-Mobile/Sprint merger (maybe), Federal Communications Commission Chairman Ajit Pai bestowed his blessing on the deal earlier this week. If T-Mobile and Sprint manage to merge, they’ll have around 126 million subscribers and become the third largest telco in the United States behind Verizon and AT&T,… Continue reading »
by Allison Schiff // May 23rd, 2019 //
»
For Lenovo’s B2B Group, Digital Underpins The Infrastructure Sale

The target audience for Lenovo’s Data Center Group is the definition of niche: chief information officers at Fortune 500 companies who are in the market for complex storage, networking and server solutions. To reach that niche, Lenovo has increasingly turned to targeted digital and social ads. “We’re not interested in big, general blasts of information… Continue reading »
by Allison Schiff // July 3rd, 2017 //
»
Essentia Water: ‘Digital Has Become Foundational To Everything We Do’

Bottled water brand Essentia Water is getting its feet wet with digital marketing. “Our number-one goal is to bring our brand messaging to life across digital platforms, regardless of the channel,” said Zola Kane, Essentia Water’s senior director of digital marketing. Essentia, purveyor of what it calls ionized alkaline water, launched an integrated brand campaign… Continue reading »
by Allison Schiff // May 31st, 2017 //
»
Nielsen Catalina And Facebook Are Out To Prove Digital And TV Work Better Together

Nielsen Catalina Solutions is teaming up with Facebook on a cross-media measurement product that aims to analyze how the combination of digital and TV drive incremental sales lift for CPG advertisers. “The biggest ask from all advertisers has been to help them with comparability,” said Fred Leach, director of marketing science at Facebook, Nielsen Catalina’s… Continue reading »
by Allison Schiff // March 21st, 2017 //
»
Essence Won’t Have a Mobile Team Anymore – And Here’s Why

After two years as director of mobile for North America at Essence, Jeremy Sigel is pleased that his position has become obsolete – and he has advice for mobile chiefs at other agencies. “Don’t hold onto mobile,” said Sigel, who stepped down as head of mobile on Tuesday and stepped up as global director of… Continue reading »
by Allison Schiff // May 10th, 2016 //
»
Home Is Where The Engagement Is: A Chat With Coldwell Banker

When real estate franchise Coldwell Banker conducted a consumer satisfaction survey last year, the company was presented with a few home truths. The most jarring finding was that 87% of respondents felt like there was room for improvement in the home-buying and selling process. Add to that the fact that 64% of those surveyed said… Continue reading »
by Allison Schiff // December 8th, 2014 //
»
Plugging The Facebook Leak; AOL Canada Automates Inventory

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Pubs Plug Facebook Leaks Publishers and retailers are quietly rejecting the Facebook code that tracks users across the internet, the WSJ’s Reed Albergotti reports. Web traffic experts at Ghostery told the Journal that since the spring, they’ve seen Facebook’s code less often on sites… Continue reading »
by AdExchanger // September 25th, 2014 //
»
 

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