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»Reed Hastings

Netflix Expects To Bounce Back By Reducing Subscriber Churn With Ads

Netflix’s biggest hope for its imminent ad tier is increasing revenue not from ads themselves, but by attracting new sign-ups with a cheaper subscription option. It chose Microsoft as its ad sales partner for flexibility in building out the tech, and it hopes new plans for password sharing enforcement will help keep up subscriber monetization, too.
by Alyssa Boyle // July 20th, 2022 //
»
With Subs On The Downswing, Netflix’s Flirtation With AVOD Is Only Logical

The day has finally come – Netflix is considering ads after it lost 200,000 subscribers in Q1, the streamer’s first subscriber loss in a decade. It won’t be easy, but Netflix will need to find a way to keep customers (and their wallets) satisfied. Ads will be a slow rollout that Netflix hopes to phase in within a year or two, CEO Reed Hastings said on Tuesday’s earnings call.
by Alyssa Boyle // April 21st, 2022 //
»
Ad-free and sticking with it
Netflix Talks Disney Competition And Why Ads Ain’t Gonna Happen

Despite falling short of earnings-per-share estimates in Q4 2020, Netflix’s stock popped Tuesday after beating on revenue and the news that it’s nearing free cash flow profitability. Netflix also reached a new milestone in 2020 with the addition of 37 million net new subscribers. Netflix now has more than 200 million subs worldwide. But Netflix… Continue reading »
by Allison Schiff // January 20th, 2021 //
»
Ad-free and sticking with it
Reed Hastings Explains Why Netflix Won’t Ever Sell Ads

Seriously, folks, Netflix has no intention of monetizing with ads, ever. Netflix CEO Reed Hastings even referred to advertising as a form of exploitation on the company’s full year 2019 earnings call on Tuesday. “We want to be the safe respite where you can explore, you can get stimulated, have fun and enjoy – and… Continue reading »
by Allison Schiff // January 21st, 2020 //
»
 

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