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»Advertiser

How Massage Envy Built Its Data-Driven Marketing Strategy From Scratch

When Jeanna Corley started working in Radio Shack’s marketing operations in 2014, she knew it would be a short-term gig. But the CEO at the time, Joseph Magnacca, coached her into the role, promising there’d be no red tape and, as a marketer, she’d be able to do whatever she wanted. “So, take a risk,... Continue reading »
by Ryan Joe // March 11th, 2019 //
»
Home Is Where The Engagement Is: A Chat With Coldwell Banker

When real estate franchise Coldwell Banker conducted a consumer satisfaction survey last year, the company was presented with a few home truths. The most jarring finding was that 87% of respondents felt like there was room for improvement in the home-buying and selling process. Add to that the fact that 64% of those surveyed said... Continue reading »
by Allison Schiff // December 8th, 2014 //
»
Publicis, Omnicom And The Marketer's Frustration: Intuit's Cezanne Huq

What does the marketer really think about the Omnicom-Publicis marriage? Intuit’s Head of Online Acquisition, Cezanne Huq, shared his thoughts on the merger, which is partially informed by his own company’s agency services needs as well as his background in the services world.   Though he declines to say exactly which agencies Intuit works with today for competitive reasons,... Continue reading »
by John Ebbert // July 30th, 2013 //
»
Information Builders Goes After CMOs With Integrated Social Analytics

Information Builders, a 38-year-old business intelligence and analytics provider that serves customers like Ford, Mastercard, Lockheed Martin, and Verizon, is setting its sights on the CMO. The New York City-based company yesterday launched its WebFocus Social Media Analytics platform, designed to provide insight into customer sentiment on social networks. “We were originally very IT-driven but... Continue reading »
by Judith Aquino // March 19th, 2013 //
»
The SAS View: aiMatch Acquisition About Serving CMO, Leveraging In-House Analytics Says Director Raj

Wilson Raj is SAS Global Customer Intelligence Director. Yesterday, SAS acquired publisher ad server aiMatch. Terms were not disclosed. Read the release -and industry reaction. Raj discussed SAS's acquisition of aiMatch yesterday and its implications with AdExchanger. AdExchanger: What is the opportunity that SAS sees in advertising and marketing, in general? Wilson Raj:  The CMO... Continue reading »
by AdExchanger // February 22nd, 2012 //
»
The Biggest Brand Manager In The Land Speaks On Purpose-Driven Marketing

If you asked an attendee at last week's Association of National Advertisers' (ANA) "Masters of Marketing" conference, "What was the highlight for you?" the answer was almost always, "I really liked P&G's presentation on purpose-driven marketing." To equate it to the data-driven, digital advertising world, as buzz goes, purpose-driven marketing (PDM?) is the new demand-side... Continue reading »
by AdExchanger // October 19th, 2010 //
»
VP Federico Says Monster Looking To Leverage Display Ad Exchanges In The Future

John Federico is VP, Global Media and Marketing Alliances at Monster Worldwide, an online employment website. How important is online display advertising to your media buying strategy? Are there any current challenges to display that keeps you from spending more? Display is very important to us - especially for our b2b advertising efforts due to... Continue reading »
by AdExchanger // October 13th, 2009 //
»

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