AdExchanger
Articles By AdExchanger
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OPINION: The Sell SiderCan Publishers Enable A New Chapter For Modeled Data?
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Alessandro De Zanche, an audience and data strategy consultant. Today’s modeled data at scale is evolving rapidly, due to legal and technical limitations. It is frequently misrepresented and mis-sold, but there would be no […]
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NBCU Courts DTC Brands; Publicis CEO Says Consultants And Agencies Will Merge (Eventually)
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Going Direct NBCUniversal is gunning for direct-to-consumer dollars. Beginning next year, the broadcaster will add a roster of DTC brands with the agency Giant Spoon. “As these brands mature, they need to scale – and they are acknowledging to get that reach, there’s one […]
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OPINION: On TV & VideoLinear: An Overlooked Opportunity In The Evolving DSP Landscape
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Ramsey McGrory, chief revenue officer at Mediaocean. With The Trade Desk’s market above $5 billion (Stock: TTD) and MediaMath’s valuation topping $1 billion following its last funding round, leading traditional demand-side platforms (DSPs) are […]
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Facebook Removes Connected TV Inventory; Snap Under The Glass
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Disconnected TV Facebook is removing connected TV inventory from Audience Network, after a brief test. Facebook made the change without alerting publishers, who wondered why the platform was no longer filling inventory for OTT apps. Facebook had trouble gathering OTT inventory in an environment […]
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Comcast-NBCU Could Face Antitrust Probe; Netflix May Offer Cheaper Plans
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Who To Antitrust? There’s mounting pressure on the Department of Justice to investigate alleged antitrust violations by Comcast-NBCU. The American Cable Association (ACA) published a letter to Makan Delrahim, the DOJ antitrust chief, that said Comcast poses “a much greater threat to competition” than […]
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Amazon TV Growing Faster Than Roku; Snap Loses Another Exec
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Coming Under Fire Roku has built a lead in the OTT streaming device market, despite strong competition from Amazon, Google and Apple. But that may not be true forever. Morgan Stanley analysts said Amazon’s Fire TV market share has grown in the past year, […]
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OPINION: On TV & VideoWhy New Buyers Must Understand The Nuances In Advanced TV
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Chris LaHaise, director of TV solutions at dataxu. LUMA Partners CEO Terry Kawaja recently named advanced TV as the thing he was most bullish about in the coming year. “I am most excited about […]
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Meredith Sells Fortune; Many Groups Want National Privacy Rules
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Worth A Fortune Meredith sold the business news publication Fortune to Thai billionaire Chatchaval Jiaravanon for $150 million. Jiaravanon is the son of Sumet Jiaravanon, executive chairman of Thailand’s largest conglomerate, Charoen Pokphand Group, which spans food, retail, auto, finance, pharma and telco companies. […]
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OPINION: The Sell SiderPublishers Must Go Further To Capitalize On Engagement
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is by Mark Cullinane, senior vice president and general manager of digital at Publishers Clearing House. Advertisers know that engagement metrics matter most when establishing ROI on digital ad spend. But engagement metrics themselves are still relatively nascent. Publishers have started to […]
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S4 In Talks To Buy MightyHive; IAC's Dotdash Impresses
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Sir Martin Calling Martin Sorrell’s S4 Capital is in advanced talks to acquire programmatic agency and advisory firm MightyHive, the Financial Times reports. FT sources put MightyHive’s value at $140 to $200 million, with annual revenues of $25 million. Run by former Googler Peter […]
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Axios Tops $20M In Revenue; Viant-Owned DSP Adelphic Goes SaaS
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Why It Matters Axios is on track to rake in $20 million in revenue in 2018 – more than double last year. The news site, which launched in January 2017, even has “an outside shot at being profitable,” CEO Jim VandeHei tells Digiday. It […]
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OPINION: The Sell SiderWhat Does It Take To Become A Programmatic-First Publisher?
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is by Paul Bannister, co-founder and executive vice president at CafeMedia. For years, programmatic promised to lower costs and make transactions easier while generating the same amount of revenue. But that wasn’t the case. It created great operational complexity and made doing […]
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VC Ad Tech Funding To Decline 75%; Roku CEO Wants To Improve The Ad Experience
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Drying Out The Well Venture capital funding for ad tech and mar tech startups will decrease by 75% in 2019, from $7.2 billion to $1.8 billion, according to Forrester Research. As regulations like GDPR raise concerns over digital privacy, new startups will have a […]
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Adform To IPO; Shopper Marketing Budgets In Play
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. In Fighting Form Danish ad tech company Adform filed for an IPO with the Copenhagen Nasdaq exchange on Monday. The company hopes to raise $115 million in its initial offering, Adweek reports. Adform’s year-to-date revenue through September totaled $53.5 million, a 16% increase from […]
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OPINION: On TV & VideoData: The New Economy Of Scale In Media That Will Decide The Future Of TV
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Lance Neuhauser, CEO at 4C Insights. A decade ago, big brands had it easy when it came to media. They had big ad budgets and bought a lot of ads. The more ads they bought, the lower […]
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Marketers Feel The Bite Of Safari Tracking Changes; Facebook Cashes In On Election Season
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. No Cookie Apple quietly updated its Intelligent Tracking Prevention (ITP) policy this summer and marketers feel the difference. ITP, released a year ago, blocked third-party pixels in Safari and restricted first-party tracking to 24 hours – so a retailer, for instance, had one day […]
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OPINION: The Sell Sider
Forget Targeting: The Real Impact Of Publishers’ Data Is Post-Campaign For CPGs
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Alessandro De Zanche, an audience and data strategy consultant. At an event I attended a few weeks ago, there was a broadcaster with a strong digital presence and a CPG brand on stage discussing […]
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Apple Probes iHeart Stake; Dish Drops HBO
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. iHeart Apple Music Apple is exploring an equity stake with debt-saddled radio giant iHeartMedia in the hopes of boosting its presence in the audio streaming space. Talks are preliminary, but people familiar with the discussions say a potential stake may be worth tens of […]
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OPINION: On TV & VideoAdjusting The Dial: How TV’s Future Tracks To The Evolution Of Digital Advertising
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Michael Connolly, co-founder and CEO at Sonobi. Advertisers that spend money during the Super Bowl pay an exorbitant amount of money for consumer attention, but there is no guarantee that this will lead to any […]
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Simulmedia Helps DTC Startups Buy TV; Facebook Watch Edges Away From Short Form
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. DTC TV Simulmedia released an ad marketplace called D2Cx.com designed specifically for startup online consumer brands to buy linear TV spots. The broadcast partners include Fuse, Hallmark, Discovery/Scripps and A&E Networks. Many direct-to-consumer brands got off to quick starts by outspending incumbents on search […]
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Home Screen App Unlockd In Bankruptcy; Kids Educational Apps Rife With Distracting Ads
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Lockd Out The developer of Unlockd, an app that serves ads to smartphone homescreens and offers rewards in exchange for personal data, has declared bankruptcy and is shuttering operations. The startup had prepared for a 2018 IPO, but investor interest dried up after Google […]
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Tinder Swipes Right On Programmatic; IAB Releases Advanced TV Attribution Guide
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Swipe Right On Programmatic Dating app Tinder is using Google’s ad server to sell ads programmatically, Digiday reports. Advertisers will be able to buy inventory through programmatic guaranteed deals or private marketplaces by the end of the year. But Tinder won’t be using Google […]
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Will New Streaming Options Slow Netflix?; Rugby Broadcast Carries Glitchy Virtual Ads
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Paying Attention Some financial analysts are skeptical that Netflix will be able to maintain growth when it faces stronger competition in the streaming category. “The more Netflix grows, the more its costs grow and the more money it burns. I’m not sure how it’s […]
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OPINION: The Sell SiderA Rich Taxonomy Is Key To Publisher Insights
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Alysia Borsa, chief marketing and data officer at Meredith Corp. During the recent Advertising Week and Programmatic I/O, everyone was talking about data and insights. But often overlooked in this discussion is a key source […]
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Mediaocean On The Block; Amazon And Google In Race To Spin Up Ad Clouds
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Vista Strikes Again Private equity firm Vista Equity Partners has put Mediaocean on the block at more than $1.5 billion, The Wall Street Journal reports. Vista took over Mediaocean in August 2015 at a $720 million valuation, so closing above $1.5 billion would be […]
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OPINION: On TV & VideoTV’s Walled Gardens Need More ‘Doors And Windows’
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Brienna Pinnow, co-founder at Blinc Digital Group. The concept of advertising’s walled gardens isn’t new. For at least 18 years, some in the media industry have used the term to label powerful companies with scalable […]
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BTIG's Greenfield Says Legacy Media Can't Win SVOD Wars; Oxford Study On App Data Sharing
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Dying Legacy Is it game over for traditional media companies developing streaming services? BTIG’s managing director, Richard Greenfield, certainly thinks so. “We have come to the conclusion that it is simply too late for legacy media companies to try and compete in SVOD,” he […]
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OPINION: The Sell SiderMediaMath’s Tough Love Doesn’t Go Far Enough
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Jochen Schlosser, chief strategy officer at Adform. MediaMath recently announced it would stop buying from supply partners that manipulate auctions via bid caching, wrapper misuse and other tactics. This is a welcome move from […]
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Sizing Apple's Ad Revenue; Ad Fraud In Google Play Store
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Another Bite Apple has never really warmed to advertising, but its search ads business could clear $500 million this year and quadruple to $2 billion by 2020, according to Bernstein analyst Toni Sacconaghi. That growth could provide a boost for Apple in its goal […]
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Broadcasters Zig, Viacom Zags; Uninstall Retargeting Is A Thing
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. If You Can’t Beat ’Em While Disney and WarnerMedia challenge Netflix head-on, Viacom is going the partner route. The network is relaunching MTV’s “The Real World” on Facebook Watch, for example, and running sequels as Netflix originals. Viacom’s Paramount Pictures will partner with streaming […]