In its first-ever Wave evaluating media agencies with under $20 billion in billings, released Thursday, Forrester recognized agencies that leverage their buying clout and understanding of the media landscape in creative ways. Mediahub, Hearts & Science and Assembly were Leaders in the ranking. PHD, Spark Foundry, Horizon Media and Vizeum were Strong Performers, while Dentsu […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Voice On Target Pandora is selling ads targeted to specific voice-activated devices, such as smart speakers, game consoles and smart TVs. Previously, brands could target within a Pandora stream across connected devices as one category. Getting more granular by device type allows brands trying […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Addressing Television TV networks are banding together to create a standard that will enable addressable advertising on smart TVs. NBC Universal, Disney, Discovery, Turner, AMC Networks, Xandr, FreeWheel and Hearst TV are part of Project OAR (Open Addressable Ready), and Vizio’s Inscape will power […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Travel Bug Google is making big moves in travel. Last week the search giant quietly announced a new standalone hotel-booking site, similar to Google Flights. With its own page, Google will do a lot less linking out to third-party booking services. Hotel companies may […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Feed The Beast Some VC-backed digital news startups are taking a more businesslike approach. “I think we’ve seen a shift now toward more austerity [in digital media] because the focus now is not ‘can you outrun everyone,’ it’s ‘can you outlast everyone,’” BuzzFeed CEO […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Enter Audio The growth of podcast audiences justifies the hype. More than half of Americans over the age of 12 report having listened to the audio format this year, up from 44% last year, according to Edison Research’s 2019 Infinite Dial Study, which has […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Pivot to Privacy Dear World, Trust Us. Your “friend,” Mark Zuckerberg. Facebook’s beleaguered founder and CEO penned a lengthy post on Wednesday promising a top-to-bottom privacy overhaul of the House That Zuck Built, from encrypted messaging to secure data storage. “As I think about […]
Cars.com knows that most people shopping for a car come to its site, which creates some of the best in-market auto data available. The only downside? The higher the quality of data, the smaller the audience for marketers to target. Cars.com counts about 7 million people in-market for cars at a given time. In contrast, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Oath Ad Server, Peace Out Verizon Media will shutter the Oath ad server in 2020, Adweek reports. The Oath DSP and SSP products aren’t affected, and Verizon will be shifting investments to higher-growth revenue streams, such as connected TV, streaming audio and adoption of […]
Programmatic will be key to Spotify’s ability to scale as it expands from a music platform to an audio platform with spoken-word content. Since launching its audio capability in 2016, Spotify’s programmatic business has grown to capture 20% of all ad revenue on its platform. In addition to a self-serve platform launched in 2017 that […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Twitter’s Unfinished Ad Business Twitter still has some catching up to do on the advertising front, CFO Ned Segal acknowledged Monday at Morgan Stanley’s Technology, Media and Telecom conference in San Francisco. Segal said Twitter needs to prove its ad formats drive interest even […]
Xandr just can’t deal right now, according to sources. When AT&T hired Brian Lesser to run its new targeted advertising business and acquired AppNexus as its anchor asset, the company signaled it might move quickly on more acquisitions. But the appetite for mergers has faded since then, and the company now plans to hold off […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Stankey On The Warpath CNN’s digital business will undergo a significant overhaul under AT&T, The Wall Street Journal reports. WarnerMedia CEO John Stankey, a longtime AT&T exec who has shown himself to be a disruptive force within the company’s newly acquired media holdings, is […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Shopping News Meredith generated $400 million in retail sales last year due to commerce integrations across a dozen of its sites, working with 400 retailers to post 40 million products. To expand its shoppable integrations, Meredith acquired Linfield Media, the six-person affiliate marketing […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Hungry Mouse Disney is in talks to acquire WarnerMedia’s 10% stake in Hulu, Variety reports. Disney currently owns 30% of Hulu and will pick up 20th Century Fox’s 30% stake if and when the Department of Justice approves their merger. Adding WarnerMedia’s stake and […]
Ad buyers need to be on the lookout for a new problem called “declaration fraud,” where buyers paying for full-screen mobile video ads instead get itty-bitty versions that take up less than 5% of the screen. The trick takes advantage of the same loophole sellers used to spoof domains prior to ads.txt. Here’s how it […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Case Dismissed The government lost its appeal to stop the AT&T and Time Warner merger on Tuesday. While AT&T will continue to operate Time Warner as a separate group, The New York Times reports, the two companies can integrate more deeply and move forward […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Apple Newsonomics Publishers are struggling to make money from Apple News because the platform doesn’t allow them to use third-party data or execute programmatic sales, Digiday concludes based on interviews with seven unnamed publishers. A source described an “abysmal” fill rate of less than […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Brand Collapse The global trend of cost-cutting at some of the world’s largest advertisers hit a brick wall on Thursday, when Kraft Heinz reported weak earnings and had to write down more than $15 billion in value from brands like Oscar Mayer and Kraft. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Verified Video DoubleVerify announced it acquired Zentrick, an online video middleware technology. Zentrick focuses on solving for “breakage,” when an ad fails to load or report properly due to failures in the video delivery process. It’s a headache for companies on both sides of […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Connecting The TV Dots Agency buyers are facing roadblocks in buying connected TV inventory programmatically. While agencies are buying more CTV than in years past, they still face issues around pricing, inventory availability and targeting, Digiday reports. CTV ads are often cheaper when bought […]
This article is sponsored by Prebid.org. 2018 wasn’t the year header bidding first began disrupting how exchanges and publishers thought about monetizing their inventory, but it may be remembered as the year it reached an inflection point. According to the ServerBid Header Bidding Industry Index, nearly 75% of the U.S.’s top 1,000 websites had adopted header […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Justin Scarborough, programmatic media director at PMG. At the start of the year I met with many partners, clients and industry leaders about the state of digital media. While many conversations centered […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Press Play Vox is extending its bet on podcast revenue. The digital news startup, which has 75 programs in its podcast stable, inked a multimillion-dollar deal with Stitcher on Tuesday to produce and monetize podcast series from Recode, Axios reports. Stitcher will handle ad […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Apple Goes Shopping A regulatory filing revealed that Apple has acquired DataTiger, a digital marketing company specializing in customer journey tracking. Apple has assembled an interesting portfolio of tech companies in recent years, including the audio recognition app Shazam and Texture, a digital magazine […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Disney’s Castle … And Walled Garden Disney has often been discussed as a potential buyer of ad tech, but hasn’t shown much interest in the category. It bought a majority stake in the streaming video technology BAMTech in 2017, and ended up taking a […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Too Big A Bite Publishers are raging against Apple’s proposal that it take an outrageous share of revenues from a planned “Netflix for news” subscription product. Under Apple’s plan, a new paid tier of Apple News would allow subscribers to access unlimited content for […]
Criteo brought in $670 million in Q4 2018, beating expectations but still 1% below its revenue from the year before, the French ad tech leader reported Tuesday. Criteo’s earnings for the year were flat at about $2.3 billion. But CFO Benoît Fouilland said the stability is a positive sign, considering Criteo was coming out of […]
Goodway Group, a programmatic service provider for regional agencies and midsize brands, is expanding its focus to the Fortune 500 with the launch of a new performance agency. Parent company Goodway Holdings said Wednesday it will launch Control v. Exposed (CvE), which will work with big brands across biddable media, technology and consulting to solve […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. MePodcasts DTC brands love podcast advertising. Take MeUndies, which has sold 9 million pairs of underwear and expects to post $75 million in sales this year after shifting some of its Facebook ad dollars to podcasts four years ago. The brand, which got into […]
