Home Ad Exchange News Pandora Tests Targeted Ads For Smart Speakers; Apples Races To Ink Deals Before Streaming Launch

Pandora Tests Targeted Ads For Smart Speakers; Apples Races To Ink Deals Before Streaming Launch

SHARE:

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.

Voice On Target

Pandora is selling ads targeted to specific voice-activated devices, such as smart speakers, game consoles and smart TVs. Previously, brands could target within a Pandora stream across connected devices as one category. Getting more granular by device type allows brands trying to market their own voice apps to do so in an endemic environment where there isn’t a screen to promote them. For example, the National Cattlemen’s Beef Association used the targeting mechanism on Pandora to promote its voice app, Chuck, which answers questions about beef, The Wall Street Journal reports. But Pandora’s voice ads are not truly interactive because Google and Amazon still ban advertising through smart speakers. It’s also unclear how well Pandora can measure the effectiveness of ads specifically targeted to voice devices. More.

Biting The Apple

Coming in March: a big Apple-palooza where the tech giant will uncork its plan to take on Netflix and Amazon. But first, Apple needs to make some deals. “Pay-TV programmers such as HBO, Showtime and Starz have to decide whether Apple is an existential threat, as some now view Netflix, a potential partner or something in between,” writes Bloomberg. While Apple is busy developing its own programming, Bloomberg anticipates that Apple’s new content service will initially rely on partners. HBO, Showtime and Starz are reportedly in the mix, but Netflix and Hulu are out because they don’t want to cede the UX – and the user data – over to Apple. More.

All Systems DuckDuckGo

Google now supports privacy-focused search engine DuckDuckGo as an option for Chrome users. When Google updated Chromium, the open-source code its Chrome browser is based on, earlier this week, it also quietly revamped the default search engine providers that people can easily use. Google software engineer Orin Jaworski noted on Github that the search engine options were “completely replaced based on new usage statistics.” That’s not much detail, but TechCrunch reports that the update tends to offer the four most popular search engines per country as default options. The big winner here is DuckDuckGo, which went from a nonentity on Chromium to being listed in more than 60 markets. It’s unclear whether DuckDuckGo earned its placement by rapidly growing market share in the past few years or if Google deliberately decided to include a private search option in all markets. More. [Interesting sidenote: DuckDuckGo founder Gabe Weinberg testified before a the Senate Judiciary Committee yesterday on the topic of privacy and data collection. Google’s senior counsel, Will DeVries, was also on the witness list – and spent quite a lot of time being scolded by lawmakers for Google’s data collection practices and less-than-user-friendly opt-out mechanisms.]

Facebook Face Down

Facebook, Messenger, WhatsApp and Instagram are all having connectivity issues in certain parts of the world. The Verge reports that affected areas include parts of the United States, parts of Latin America, the United Kingdom, India and the Philippines. Read more. The outages are also affecting users of Facebook Ad Manager. A minor Tweetstorm has erupted among social media managers noting that the ad product isn’t loading. Facebook hasn’t responded at the time of this writing, but we’ll update when and if it supplies a response.

But Wait, There’s More!

You’re Hired!

Must Read

Advertible Makes Its Case To SSPs For Running Native Channel Extensions

Companies like TripleLift that created the programmatic native category are now in their awkward tween years. Cue Advertible, a “native-as-a-service” programmatic vendor, as put by co-founder and CEO Tom Anderson.

Mozilla acquires Anonym

Mozilla Acquires Anonym, A Privacy Tech Startup Founded By Two Top Former Meta Execs

Two years after leaving Meta to launch their own privacy-focused ad measurement startup in 2022, Graham Mudd and Brad Smallwood have sold their company to Mozilla.

Nope, We Haven’t Hit Peak Retail Media Yet

The move from in-store to digital shopper marketing continues, as United Airlines, Costco, PayPal, Chase and Expedia make new retail media plays. Plus: what the DSP Madhive saw in advertising sales software company Frequence.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters
Comic: Ad-ception

The New York Times And Instacart Integrate For Shoppable Recipes

The New York Times and Instacart are partnering for shoppable recipe videos.

Experian Enters The Third-Party Data Onboarding Business

Experian entered the third-party data onboarder market on Tuesday with a new product based on its Tapad acquisition.

Albertsons Takes Its First Steps Into Non-Endemic Advertising, Retail Media’s Next Frontier

Albertsons is taking that first step into non-endemic advertising next week via a partnership with Rokt to serve ads to people who have already purchased groceries.