Media agency Horizon Media worked with Placed, a location analytics and attribution firm, on both companies’ first attempt to measure the impact of digital advertising on movie ticket sales. Horizon Media is the longstanding media buyer for the production studio STX Entertainment. It has worked with Placed for other advertisers, “and we started having conversations […]
Location analytics company Placed announced Wednesday its attribution service would connect billboards to in-store traffic. It will do this via a mix of partnerships with holding company agencies and out-of-home (OOH) inventory suppliers like Clear Channel Media and cinema ad network NCM. “OOH is shifting,” said Michael Lieberman, COO of tenthavenue, an OOH agency within […]
The realm of brick-and-mortar retail data has been steadily absorbed by digital technology in recent years, and that trend took another step forward on Wednesday with the launch of the Cross Device Marketplace by Placed, an in-store attribution firm. While Facebook and Google have put considerable effort into developing retail-specific solutions, Placed founder and CEO […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Marcus D. Collins, scientist at Placed. Location is a big part of mobile advertising, which is why advertisers pay more when an ad request includes the user’s location. But how […]
Placed “isn’t looking for one-off deals – we’re looking for scale,” company CEO David Shim told AdExchanger. The location analytics player, which uses an opt-in mobile panel to track offline behavior, announced a flurry of partnerships on Tuesday, including with cross-device solution provider Drawbridge, app monetization platform TapJoy, digital out-of-home company Vistar Media and demand-side platforms […]
Location analytics startup Placed announced today $10 million in a Series B funding round led by Two Sigma Ventures, bringing its total to $13.4 million. Seattle-based Placed’s founder and CEO, David Shim, said the investment will go toward hiring data scientists and engineers over the next year to enhance Placed Attribution, a feature launched last […]
Data science is the backbone of numerous ad-tech firms competing in an increasingly technology-driven environment. Explaining what data scientists do is difficult, however, given that their work is often described as a mix of art and science and varies with each company. AdExchanger asked data scientists from Decide.com, a price research firm acquired by eBay, […]
Tying mobile ad impressions to in-store visits is critical for advertisers looking to measure the value of their ads. Location analytics company Placed is approaching the challenge with a new product called Placed Attribution, that provides metrics around the number of people who saw an ad on their smartphone and then visited the advertiser’s store. […]
Location analytics company Placed is now offering a ranking system for brick-and-mortar retailers, restaurants and other destinations, based on data from its Placed Panels and Placed Affiliate programs. In March 2013, McDonald’s was the top US business based on the number of visitors, while Applebee’s and Sonic Drive-In both saw increases in their rankings compared […]
After Foursquare and its CEO Dennis Crowley struggled for several months to cobble together this week’s whopping $41 million funding round, the social check-in service is still getting heat over whether it will be able to draw revenue and maintain its high $800 million valuation. While emails to Foursquare went unanswered about how it might […]
