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Waze Ads Head Suzie Reider Sets Her Sights On QSR, Retail And Fuel

Don’t confuse Google’s Waze with its homegrown Maps product. Waze, which Google acquired in 2013, has a much different value prop. “Waze is for drivers,” said Suzie Reider, Waze’s head of ads in North America. “Google Maps is about navigating the physical world.” Waze also has a big community that works collectively to update the... Continue reading »
by Ryan Joe // May 10th, 2018 //
»
Google Rolls Out Cross-Device Targeting, In-Store Attribution And TV Measurement

Cross-device targeting and foot traffic attribution and TV, oh my! Google revealed three products Monday in a blog post. Here’s the low-down. Precise Cross-Device When Google earnestly made its cross-device play last year, it was for measurement and optimization only. No longer. Cross-device remarketing for Google Display Network and DoubleClick Bid Manager lets marketers actually... Continue reading »
by Ryan Joe // September 26th, 2016 //
»
As Brands Dig Deeper Into Social Data, Twitter Opens Up To Third-Party Developers

Brands know the importance of images or videos uploaded by fans and customers on social media. But for many, it’s like dying of thirst surrounded by the ocean. Relevant content might exist on Instagram and Twitter, but it’s meaningless without a filter – that is, if a poster doesn’t tag or mention your business. Even... Continue reading »
by James Hercher // August 24th, 2015 //
»
Location Inaccuracy Is A Bigger Problem Than Fraud

There are myriad reasons why location data can be defective – and fraud is just one small piece of that growing problem. Growing because the lack of industry standards around the collection and use of location data leads to a fair amount of misunderstanding, unintentional discrepancies and widespread inaccuracy. “Location fraud is the easy part,” said... Continue reading »
by Allison Schiff // August 14th, 2015 //
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PlaceIQ Preps For Next Step, Hires Experian’s Nadya Kohl

Mobile ad targeting start-up PlaceIQ is prepping to enter its next phase – or as Nadya Kohl, the company’s new SVP of business development, says, it’s about to enter adolescence. This is where Kohl – who started the job on October 20 and who previously drove global strategy and business development for Experian Marketing Services... Continue reading »
by Ryan Joe // November 3rd, 2014 //
»
Mobile Location: A Fragile Thing

“The Sell Sider” is a column written by the sell side of the digital media community. Receive The Sell Sider in your inbox twice a week by signing up for the email here, and selecting The Publisher Newsletter.  Today’s column is written by Alex Linde, senior vice president of monetization at The Weather Company. Mobile can sometimes... Continue reading »
by AdExchanger // September 3rd, 2014 //
»
Placed Lands $10M In Series B Round

Location analytics startup Placed announced today $10 million in a Series B funding round led by Two Sigma Ventures, bringing its total to $13.4 million. Seattle-based Placed’s founder and CEO, David Shim, said the investment will go toward hiring data scientists and engineers over the next year to enhance Placed Attribution, a feature launched last... Continue reading »
by Chris Swanicke // June 10th, 2014 //
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‘Placed Panels’ Look To Replace Demo Data With Location-Based ‘Opt-Ins’

Targeting consumers according to their demographic profile is one area where online and offline media buying methods still closely resemble each other. While many ad tech companies have pitched alternatives, such as relying on the social graph to segment consumers, that approach is hindered by guesswork when it comes to drawing on offline behaviors. When... Continue reading »
by David Kaplan // October 16th, 2012 //
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