Why did Singapore Telecommunications’ ad tech subsidiary Amobee buy Adconion and Kontera for a combined $385 million? For Amobee CEO Mark Strecker, it was a matter of moving Amobee’s focus from mobile advertising to digital advertising. And the company needed Kontera’s technological assets and Adconion’s business organization to accomplish that. Once integrated, Amobee will have […]
Tealium became the latest tag management system (TMS) provider to pivot away from pure play TMS on Wednesday when it released a tool designed to help companies link their various standalone marketing technologies. This puts Tealium on the same path as other TMS providers (like BrightTag, which renamed itself Signal and rolled out an Open […]
As if taking a cue from tech counterparts uniting their point solutions onto a single platform (like Salesforce1, Neustar’s PlatformOne and AOL’s ONE), enterprise giant IBM Tuesday rolled out IBM “ExperienceOne,” a cloud and on-premise tech portfolio that is a culmination of its acquisitions and services. These include Sterling Commerce, DemandTec, Tealeaf, Unica and Xtify. It will be […]
When ad tech company IgnitionOne acquired data-management platform (DMP) Knotice, did it become a marketing cloud? CEO Will Margiloff would say the company was one even before. In the most literal sense, he’s right: “We decided back in 2011, well before anyone talked about marketing clouds, that you need to integrate the disparate pieces of […]
Jonathan Becher has a lot on his mind this week. As CMO of global German enterprise software company SAP, which employs 67,000, he spearheads the messaging for a multi-billion dollar public business. And on Sunday, that business announced the departure of Vishal Sikka, one of its product pioneers who tirelessly evangelized SAP’s high-speed-everything engine HANA. […]
Salesforce.com released Tuesday the Radian6 + Buddy Media Social Studio, indicating new life for a string of social acquisitions the company has made in recent years. “For the first time, you can listen, publish content, and track it through to results all as part of a stack that also includes email, Web, and mobile,” said […]
Oracle hosted a “launch event” Wednesday to introduce its Marketing Cloud, though the fact that Oracle has a suite is about as newsworthy as the world’s roundness. The enterprise software giant has been using that particular nomenclature since it acquired marketing automation solution Eloqua in December 2012. Oracle’s Marketing Cloud has several components. In addition to Eloqua, there’s social […]
Call 2011 and 2012 the first wave of social CRM, when companies like Salesforce.com and Oracle snapped up social media analytics and marketing companies. Little more than one year later, all signs point toward paid media becoming a part of the enterprise social stack with more M&A and partnerships likely to come. Although CRM, in […]
Adobe’s fiscal Q1 (Oct to Dec 2013) delivered healthy demand for its six-product-strong Marketing Cloud suite, which includes Media Optimizer, Social, Analytics, Target, Experience Manager and the newest entrant to the pack, Campaign. “When we look at prospects for Marketing Cloud, we are optimistic,” CEO Shantanu Narayen said during Tuesday’s earnings call. Customers licensing Marketing Cloud products in Q1 include […]
Barely two weeks after basking in the glow of its BlueKai buy, enterprise software giant Oracle is at it again – this time debuting an open paid media partner API program for Oracle Social Cloud. One of the many questions arising from the BlueKai deal (as well as other Oracle Marketing Cloud acquisitions including Responsys, […]
