Hootsuite aims to prove it’s not just your average social media management dashboard. The company – which was founded in 2008, the heyday of companies seeking to tame the social fire hose – revealed Tuesday it had acquired AdEspresso, a Facebook and Instagram ads platform, for an undisclosed amount. Hootsuite will roll out an enterprise […]
For Hootsuite, it used to be all about text links on Twitter. Not so, anymore. The early Twitter client on Tuesday revealed native support for Instagram. So now, users can promote content on Instagram as well as across previously supported platforms like Facebook, Twitter, LinkedIn and Google pages. It also introduced recently link-to-buy functionality within […]
Hootsuite, which raised $60 million in new venture financing from an unnamed Boston asset manager Thursday (it has $250 million now in total financing), is at a major crossroads. As it branches into enterprise markets, the company is also planning a bigger push into advertising. As a consumer-facing platform, Hootsuite – a $1 billion company […]
The participants in a new race to snap up social marketing technology companies aren’t the usual enterprise software suspects. In the latest wave of consolidation, Facebook Strategic Preferred Marketing Developers (PMD) are buying each other. Search and social software company Kenshoo this week moved in on Adquant, a social ads platform specializing in mobile apps […]
Call 2011 and 2012 the first wave of social CRM, when companies like Salesforce.com and Oracle snapped up social media analytics and marketing companies. Little more than one year later, all signs point toward paid media becoming a part of the enterprise social stack with more M&A and partnerships likely to come. Although CRM, in […]
