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»Jonathan Becher

SAP’s CMO On Its Plans To Be A “Big Part” Of Advertising’s Future

Jonathan Becher has a lot on his mind this week. As CMO of global German enterprise software company SAP, which employs 67,000, he spearheads the messaging for a multi-billion dollar public business. And on Sunday, that business announced the departure of Vishal Sikka, one of its product pioneers who tirelessly evangelized SAP’s high-speed-everything engine HANA.... Continue reading »
by Kelly Liyakasa // May 9th, 2014 //
»
 

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