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»tealium

Jeff Lunsford, CEO & president, Tealium
Tealium: Digital Is An Existential Mandate During COVID-19 And CDPs Can Help

This is the ninth in AdExchanger’s “Meet the CDPs” series. Read previous interviews with mParticle, Acquia-owned AgilOne, Amperity, Segment, ActionIQ, Lytics, Bluecore, Microsoft, Optimove, Adobe, Treasure Data and BlueConic. Evolving into a customer data platform was always part of the strategy for tag management vendor Tealium. But back in early 2012, when the company closed its $1.1 million... Continue reading »
by Allison Schiff // July 27th, 2020 //
»
Tealium Raises $55M To Do Battle In The ‘Annoyingly Crowded’ CDP Space

Tealium has raised $55 million in new funding, its sixth round, the company said Wednesday. The round, led by Silver Lake Waterman with participation from ABN AMRO, Bain Capital and a smorgasbord of others, brings its total funding to $160 million since 2012. Most of the cash will go toward growth in order to capitalize... Continue reading »
by Allison Schiff // May 15th, 2019 //
»
Is Digital Marketing The Next Candidate For ‘Friction Disruption’?

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jeff Lunsford, CEO at Tealium. “Who are you disrupting?” entrepreneurs are almost inevitably asked in conversations with press and venture capitalists. “Whose margins are you feeding off of? What industry... Continue reading »
by AdExchanger // July 17th, 2014 //
»
Are Tag Managers Turning Their Backs On The Tag?

Tealium became the latest tag management system (TMS) provider to pivot away from pure play TMS on Wednesday when it released a tool designed to help companies link their various standalone marketing technologies. This puts Tealium on the same path as other TMS providers (like BrightTag, which renamed itself Signal and rolled out an Open... Continue reading »
by Kelly Liyakasa // June 11th, 2014 //
»
Qubit CEO: A Tag Manager Is Really A First-Party Data Structure

Ex-Googler Graham Cooke believes that just as the data-management platform (DMP) space has evolved and entered a period of consolidation and attracted new cash injections, so too will the tag managers. Prior to founding Qubit in 2010 with Emre Baran, who spent four years in product management on Google AdWords and AdSense, and two other former Googlers,... Continue reading »
by Kelly Liyakasa // March 17th, 2014 //
»
Tag Management’s Role In A Data-Driven Future

Traffic accidents are more orderly than the backend of most websites. At any given moment, a multitude of information fires off a page — information about who a visitor is, where she came from, her operating system or device profile, which ads are being served up, which videos are being played, etc. This has created... Continue reading »
by Ryan Joe // November 27th, 2013 //
»
Petco Eyes Attribution, Rapid Campaign Deployment With Tag Management

As content, commerce and ads collide in digital, retailers are looking for ways to capitalize. For pet supply company Petco and its director of online marketing Jason Stuempfig, strategic plans included bringing tag management firm Tealium into the mix.  (Read the release.) Looking over the commerce landscape, Stuempfig says many retailers are becoming “content machines,” i.e.... Continue reading »
by John Ebbert // March 12th, 2013 //
»
Tealium CEO Lunsford Sees Tag Management 'Greenfield' Market Ahead

Jeff Lunsford, CEO of Tealium, is no stranger to the business of tags. Back in 2002, Lunsford joined web analytics pioneer WebSideStory, which was one of the first, tag-based, web analytics providers that moved beyond log file analysis.    Today, with some of his WebSideStory team in place, Lunsford hopes that he can create a similar future... Continue reading »
by John Ebbert // January 23rd, 2013 //
»
 

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