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»Qubit

Retailers L’Occitane And Alice + Olivia Merge Marketing With The UX

Traditional web analytics tell advertisers if someone converted, but don’t always provide the context for why. A new breed of analytics solutions, such as ContentSquare and Qubit, hope to break free of these confines by combining data and machine learning to improve personalization. And retailers are among their earliest adopters. French beauty and skin care... Continue reading »
by Kelly Liyakasa // June 20th, 2017 //
»
In A Sky Full Of Clouds, Frontier Flies Best-Of-Breed

Frontier Airlines is on a quest to facilitate direct customer relationships. To do that, it’s turned to Qubit to build a personalization engine from scratch. While site personalization and cross-channel communications used to be more of a “nice to have” for brands, it’s now table stakes for airlines like Frontier. “For a lot of customers,... Continue reading »
by Kelly Liyakasa // March 20th, 2017 //
»
Spirit Aims For New Heights In The Airline Experience

As one of the largest ultra-low-cost carriers in the US, Spirit Airlines became synonymous with nickel and diming passengers for anything beyond a basic seat. But with a recent CEO change and a planned site relaunch this fall, Spirit is also trying to become more data-driven to improve customer retention and new passenger acquisition. “We’re... Continue reading »
by Kelly Liyakasa // August 17th, 2016 //
»
How Custom Menswear Startup Indochino Tailors Omnichannel Experience

For Vancouver, Canada-based Indochino, a purveyor of made-to-measure suits and apparel, omnichannel retail is an ongoing journey. Most retailers begin with brick and mortar and expand into ecommerce. Indochino took the opposite approach. Similar to Warby Parker, the company combines online customization with offline service. Customers pre-select lining, fabric and lapels online. After assessing a... Continue reading »
by Kelly Liyakasa // June 20th, 2016 //
»
Qubit Rolls Out ‘Adaptive Targeting’ As Commerce And Marketing Merge

Ecommerce and marketing are converging and, as a result, e-tailers are uniting their supply chain, CRM and marketing stacks. Qubit, a startup founded by a bunch of former Google employees, is tackling that technology intersection. Following a $40 million Series C round in February from Goldman Sachs and the venture arms of SAP and Salesforce,... Continue reading »
by Kelly Liyakasa // April 28th, 2016 //
»
Bebe Tries On Different Desktop And Mobile Ensembles

Women’s clothing retailer Bebe is rewiring the way it turns data into personalized offers for young, fashion-forward females on their devices of choice. Founded in 1998 and now operating more than 200 retail stores with 100 international franchisees, the company hired a chief digital officer, Erik Lautier, in January 2014 to improve conversions on Bebe’s... Continue reading »
by Kelly Liyakasa // April 7th, 2015 //
»
Qubit Raises $26M From Accel Partners For ‘Predictive Data’ In Ecommerce

London-based ecommerce personalization tech company Qubit has raised $26 million in a Series B round led by new investor Accel Partners. Existing investors Balderton Capital and Salesforce Ventures also participated in the round, which brings Qubit’s total financing to $36.5 million to date. “Our new funding is for continued investment in R&D, and we have... Continue reading »
by Kelly Liyakasa // September 29th, 2014 //
»
Are Tag Managers Turning Their Backs On The Tag?

Tealium became the latest tag management system (TMS) provider to pivot away from pure play TMS on Wednesday when it released a tool designed to help companies link their various standalone marketing technologies. This puts Tealium on the same path as other TMS providers (like BrightTag, which renamed itself Signal and rolled out an Open... Continue reading »
by Kelly Liyakasa // June 11th, 2014 //
»
DMPs, Tag Management and Attribution On A Collision Course

After AOL’s and Google’s respective acquisitions of Convertro and Adometry, the space held by independent marketing attribution vendors immediately shrank. Remaining companies include Visual IQ, C3 Metrics, DataSong, DC Storm, and Encore Metrics. But what is the future of these attribution pure-plays as enterprise stacks invest in cross-channel technologies? “I see a complete collision course with... Continue reading »
by Kelly Liyakasa // May 8th, 2014 //
»
Qubit CEO: A Tag Manager Is Really A First-Party Data Structure

Ex-Googler Graham Cooke believes that just as the data-management platform (DMP) space has evolved and entered a period of consolidation and attracted new cash injections, so too will the tag managers. Prior to founding Qubit in 2010 with Emre Baran, who spent four years in product management on Google AdWords and AdSense, and two other former Googlers,... Continue reading »
by Kelly Liyakasa // March 17th, 2014 //
»
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