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»Linqia

Brands Get Creative With Production During COVID-19

Brands that haven’t gone dark still need a steady flow of creative, but production shoots are on hold. So with everyone practicing social distancing, brands are repurposing stock assets and using influencers as content creators. “People are looking for any cost-effective solution that gets them high quality ads,” said Alex Collmer, CEO of creative automation… Continue reading »

by Alison Weissbrot // April 15th, 2020 //
»
3 Ways Influencer Marketing Will Change If Instagram Removes Public Likes

If Instagram permanently removes public likes – a test that went global Thursday – it will greatly impact the influencer marketing industry by forcing influencers to embrace more sophisticated marketing metrics. Marketers will push even harder to evaluate influencers based on clicks, view-through rates and swipe-up engagements with stories, said Daniel Schotland, chief operating officer… Continue reading »

by Alison Weissbrot // November 15th, 2019 //
»
Influencer Marketing Is Not Flying Under The Radar Any Longer

Influencer marketing startups think it’s time to become a more strategic part of content marketing initiatives. Part of the problem is that influencer marketing doesn’t get its own budget line, said Pierre-Loïc Assayag, founder and CEO at the influencer management platform Traackr. It’s as likely to come under the jurisdiction of a PR firm as… Continue reading »

by James Hercher // September 28th, 2015 //
»
 

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