heartbeat

Brands that haven’t gone dark still need a steady flow of creative, but production shoots are on hold. So with everyone practicing social distancing, brands are repurposing stock assets and using influencers as content creators. “People are looking for any cost-effective solution that gets them high quality ads,” said Alex Collmer, CEO of creative automation […]

Mobile ad exchange, Mobclix, announced the acquisition of mobile analytics firm, Heartbeat, on Monday. (Read more.) Also, last week, Mobclix released results of “The Mobclix Challenge,” a performance comparison between MobClix and Google-owned mobile ad network, AdMob. See it here. Krishna Subramanian, co-founder of Mobclix, discussed the Heartbeat acquisition as well as the Challenge. Prior […]