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»ADT

Why Security Company ADT Brought All Of Its Media Buying In House

Smart home devices are not the first things that come to mind when consumers think of ADT. That caused a perception issue for the 145-year-old home security brand, which is one of the largest smart home security providers in the market. So when ADT brought on ex-Chewy.com, Amazon and eBay marketing exec Jochen “JK” Koedijk... Continue reading »
by Alison Weissbrot // July 26th, 2019 //
»
Dunkin', McDonald’s And ADT Debate: Can We Trust Tech Platforms With Our Data?

It's a question every CMO must answer: How much of my first-party data can safely be shared with tech platform partners? For advertisers in categories where Google has a product offering of its own, the question has even more urgency. Consider ADT, whose home security business faces an emerging competitor in Google's Nest smart thermostat... Continue reading »
by Zach Rodgers // October 16th, 2015 //
»

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