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»ADT

How Brands Are Balancing Awareness With Opportunism In A Time Of Crisis

Brands launching campaigns in response to the COVID-19 crisis must tread carefully. Consumers largely don’t want to hear about irrelevant products or buy nonessential items during a recession. They can also see right through brands with COVID-19 responses that don’t offer something relevant. That leaves brands balancing the need to distribute important information without coming… Continue reading »
by Alison Weissbrot // April 20th, 2020 //
»
Brands Get Creative With Production During COVID-19

Brands that haven’t gone dark still need a steady flow of creative, but production shoots are on hold. So with everyone practicing social distancing, brands are repurposing stock assets and using influencers as content creators. “People are looking for any cost-effective solution that gets them high quality ads,” said Alex Collmer, CEO of creative automation… Continue reading »
by Alison Weissbrot // April 15th, 2020 //
»
Why Security Company ADT Brought All Of Its Media Buying In House

Smart home devices are not the first things that come to mind when consumers think of ADT. That caused a perception issue for the 145-year-old home security brand, which is one of the largest smart home security providers in the market. So when ADT brought on ex-Chewy.com, Amazon and eBay marketing exec Jochen “JK” Koedijk… Continue reading »
by Alison Weissbrot // July 26th, 2019 //
»
Dunkin’, McDonald’s And ADT Debate: Can We Trust Tech Platforms With Our Data?

It’s a question every CMO must answer: How much of my first-party data can safely be shared with tech platform partners? For advertisers in categories where Google has a product offering of its own, the question has even more urgency. Consider ADT, whose home security business faces an emerging competitor in Google’s Nest smart thermostat… Continue reading »
by Zach Rodgers // October 16th, 2015 //
»
 

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