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»shannon hendrickson

How Brands Are Balancing Awareness With Opportunism In A Time Of Crisis

Brands launching campaigns in response to the COVID-19 crisis must tread carefully. Consumers largely don’t want to hear about irrelevant products or buy nonessential items during a recession. They can also see right through brands with COVID-19 responses that don’t offer something relevant. That leaves brands balancing the need to distribute important information without coming... Continue reading »

by Alison Weissbrot // April 20th, 2020 //
»
Brands Get Creative With Production During COVID-19

Brands that haven’t gone dark still need a steady flow of creative, but production shoots are on hold. So with everyone practicing social distancing, brands are repurposing stock assets and using influencers as content creators. “People are looking for any cost-effective solution that gets them high quality ads,” said Alex Collmer, CEO of creative automation... Continue reading »

by Alison Weissbrot // April 15th, 2020 //
»
 

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