New startups are starting to use generative AI to flip the script on in-video product placement, including Rembrand, a new venture launched by ad tech vet Omar Tawakol in February.
The cost of customer acquisition is about more than what a brand pays to get someone to visit a website or download an app. Advertisers also need to bake engagement and retention into their CAC, says Braze CEO Bill Magnuson.
Tatari is launching a new sister company called Vault, whose first product is a data clean room. The idea is to provide cross-channel measurement for advertisers and programmers using data other than IP addresses.
With a feared recession yet to materialize, GroupM is feeling somewhat optimistic. The holding company predicts in its midyear forecast, released on Monday, that global advertising is on track to grow 5.9% in 2023, in line with its projection from December.
Privacy Sandbox APIs will be generally available starting in July. That means publishers have roughly one year to get acclimated … and to raise any red flags to regulators.
There are certain privacy-related phrases companies use when they’re talking about their products that should make your antennae twitch. If you hear them, it’s a signal to ask questions.
Netflix is serious about getting rid of account sharing. But the backlash from subscribers might be more than Netflix bargained for.
Legal drama alert: The Federal Trade Commission refiled its privacy complaint against Kochava earlier this week. The case is under a temporary seal, so details are thin on the ground (for now).
Despite their perilous position, some companies still aren’t preparing for the end of third-party cookies. But the lack of testing isn’t because they aren’t concerned.
Around nine months ago, European department store chain El Corte Inglés started using a customer data platform to do more – and better – with its first-party data.
