Criteo has started testing the single sign-on (SSO) solution – called OpenPass – that will serve as the consumer-facing component of Unified ID 2.0, the open source industry initiative that aims to use email as an alternative to third-party cookies. In November, Criteo was one of the first companies to join Unified ID 2.0, which is […]
With the muted bleat of a sad trombone, Facebook Analytics will soon be no more. This week, Facebook quietly informed users of Facebook Analytics that the free tool will no longer be available as of June 30, 2021. Until then, people will still be able to access reports and insights, and they’ll be able to […]
Let the FLoC testing begin (but not in Europe, yet). On Tuesday, Chrome started rolling out initial origin testing of its Federated Learning of Cohorts (FLoC) proposal with a small percentage of users in the United States and across Australia, Brazil, Canada, Indonesia, Japan, Mexico, New Zealand and Philippines. “FLoC is still in development and […]
Fox said on Thursday that it’s struck a deal with Comcast-owned FreeWheel to enable programmatic sales of its set-top box inventory. That inventory can now be purchased through, guess who: The Trade Desk. However, Comcast VP and GM of addressable Larry Allen said the company does have the other “big five” DSPs on the roadmap […]
Google will not make FLoC-based cohorts available for testing in countries where GDPR and the ePrivacy Directive are in effect. In other words, no FLoCs in Europe. At least for now. During a meeting of the Improving Web Advertising Business Group (IWABG) at the World Wide Web Consortium on Tuesday, Michael Kleber, a Google engineer, […]
It’s mobile mania. There were three big pieces of mobile news before lunch on Monday – evidence that the mobile app market is white hot and only getting hotter. Content discovery provider Digital Turbine is acquiring app monetization company Fyber for $600 million in cash and stock – less than a month after spending $400 million to […]
The dust is slowly starting to settle after Google’s announcement in early March that it won’t build new ways to track users or support email-based IDs once third-party cookies are phased out in Chrome. But the industry still has heaps of questions. Will publisher-provided identifiers (PPIDs) be used on YouTube? Will buyers and sellers be […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jeff Green, CEO at The Trade Desk. There is an index for the equities markets that tracks volatility called the VIX, used by many to gauge fear or stress in the […]
Google called the future of Unified ID 2.0 into question, without directly naming it, by clearly stating that it has no plans to support email-based identifiers or any mechanism that it views as mirroring the functionality of cookies. For Google, it’s Privacy Sandbox or bust, at least when it comes to the open web. (Google’s […]
Google said in a blog post on Wednesday that it won’t use alternative methods to track users online once it ends support for third-party cookies in Chrome – and that it disapproves of using email as an alternative identifier for ad tracking. In other words, Google is stating for the record that it will not cook […]
Two significant steps in advanced TV happened Monday – one around advancing dynamic ad insertion (DAI) on linear TV and the second around Nielsen’s attempt to overhaul the currency around which all TV ads are transacted. Roku said it will acquire Nielsen’s Advanced Video Advertising business, inheriting capabilities in automatic content recognition (ACR) and dynamic […]
Apparently ad tech is so hot right now that ad networks can get acquired in the year 2021 for hundreds of millions of dollars. On Friday, Digital Turbine acquired AdColony for $400 million from its parent, Norwegian internet company Otello Corp. (formerly Opera Software). The transaction is expected to close in March. Otello and Digital […]
Last week, Virginia’s house of representatives and senate passed the Consumer Data Protection Act (CDPA) with sweeping majorities. And so, once Gov. Ralph Northam signs the bill into law, as he’s expected to do in the coming weeks, you can add “CDPA” to your list of privacy regulation initialisms. Some are calling the CDPA, which […]
Amazon hired Google’s former group product manager Sam Cox and Amobee’s former chief product officer Jamie Fellows to supercharge the growth of its demand-side platform. Cox and Fellows will lead a DSP product team that employs a few hundred people, in an organization headed by Matt Battles, VP of multichannel advertising. Amazon confirmed the hires […]
Viant’s stock rose 90%, from $25 to $47 per share, after its debut on the NASDAQ stock exchange Wednesday. Investors on Viant’s roadshow “clearly understood Viant’s people-based approach, and how it’s built for cookie and device identifiers going away,” said CEO and co-founder Tim Vanderhook to AdExchanger. At the time, the stock was up to […]
Contextual targeting online dates back more than a decade. But the technique is having a renaissance as marketers test out strategies that work in a cookie-free world. In contextual targeting, a machine scans page content and places a digital ad relevant to that context. Natural language processing allows contextual tech providers to understand nuances of […]
“The only real stumbling block is fear of failure. In cooking you’ve got to have a what-the-hell attitude.” ~Julia Child Digital transformation isn’t “one size fits all.” It requires a custom mix of company culture, centralization and collaboration. Digital transformation is the process of using technology to create new business processes. One component includes programmatic […]
The ad boycott against Facebook this past summer had little impact on its bottom line. But the boycott did appear to create an opportunity for second-tier social media platforms, such as Snapchat and Pinterest. “A large share of the accelerated growth we saw from those companies in the third quarter [of 2020] was almost certainly […]
Magnite has acquired video supply-side platform SpotX from European entertainment network RTL Group for $1.17 billion. The cash and stock deal, announced Friday morning, is part of Magnite’s vision to go big in the connected TV space. LUMA Partners and Goldman Sachs advised on the transaction. CTV is so hot that Magnite bought SpotX for […]
AppLovin has struck again. Bloomberg scooped late Wednesday afternoon that AppLovin is on the cusp of acquiring mobile app attribution startup Adjust for $1 billion. The news was confirmed by AppLovin in a press release. [Read the release]. AppLovin is an app marketing platform that helps advertisers automate their user acquisition and re-engagment campaigns. Adjust, […]
Jeff Bezos is leaving Amazon in Q3 after a record 2021. He will move into a more strategic, executive chairman role. Amazon Web Services head Andy Jassy will assume the role of CEO. Jassy joined as a marketing manager (hey, AdExchanger readers!) in 1997 before rising to head up Amazon Web Services. There’s been speculation […]
When we last checked in with Google for its quarterly earnings in Q3, it was printing money. And in Q4, it printed some more – because advertisers are coming back. Read the release. Google’s 2020 Q4 revenues hit $56.9 billion led by YouTube and its search business. That figure is up 23% YoY from $46.1 […]
Google shared a glimpse of its AppTrackingTransparency plan on Wednesday, but offered few details about exactly how it’s readying itself for Apple’s IDFA changes. Google did acknowledge that publishers “may see” (ahem, will likely see) a palpable impact on their Google ad revenue on iOS once Apple’s policies take effect due to reduced visibility into […]
Google’s been busy in the Privacy Sandbox. Consider: Google’s Chrome browser has a new bird-themed proposal called FLEDGE that builds on TURTLEDOVE. The company is also making its proposal for interest-based cohorts – or FLoCs [aka, federated learning of cohorts] – available for public developer testing starting in March. And finally, on Monday Google shared the latest […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Joel Meyer, Chief Architect at OpenX. While there’s no clear cut answer around what the future of audience targeting will look like, practically every proposal is supported by one of two […]
Soon-to-be-president Joe Biden has a full plate, from ramping up COVID-19 vaccine distribution and dealing with the economy to addressing the stark polarization of the Trump years. So, don’t expect much movement on privacy and consumer protection during the first 100 days. But both are top priorities for the incoming administration. And there’s appetite for […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Bryan Wiener, CEO at Profitero. Hardly a material line item a year ago, retail media is the new black – capturing the attention of brand marketers, and getting them to open […]
As of Thursday, all campaigns on YouTube are required to enable Ads Data Hub linking in order to be eligible for third-party measurement. Any campaign that doesn’t could experience disruptions to their third-party measurement going forward. In line with Google’s planned timeline for ADH migration and pixel deprecation on YouTube, Google helped a crop of […]
Industry Preview is a special, limited-run audio series, featuring interviews with key leaders in marketing, media and technology who share their predictions and key priorities for 2021. This podcast is sponsored by IBM Watson Advertising. The term “artificial intelligence” gets tossed around to loosely describe everything from dynamic creative optimization and automated media planning to […]
Industry Preview is a special, limited-run audio series, featuring interviews with key leaders in marketing, media and technology who share their predictions and key priorities for 2021. This podcast is sponsored by IBM Watson Advertising. If there was any doubt that short-form video would play a massive role in the future of media and communications, […]
