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Although website tagging doesn’t get much attention, it’s a key element of first-party data capture and post-cookie measurement, says Karen Stocks, Google’s VP of global measurement.

Nielsen told its clients on Thursday that it will not, in fact, be sunsetting its average commercial minute (C3 and C7) ratings by September of next year as planned.

AppsFlyer is building a marketplace so advertisers can share user-level data with third-party vendors without, well, actually sharing any user-level data with third-party vendors.

What happens when you get a bunch of smart, technical, pissed off publishers and SSPs in one room? Here are some of the spicier things AdExchanger overheard at the inaugural Prebid Summit.

The Mouse House is moving ahead with plans to automate as much of its ad sales biz as possible. Next up: self-serve programmatic.

Dentsu launched a set of identity solutions for Merkury, its identity resolution platform, on Tuesday. The identity solutions try to create a single customer view for marketers.

Comscore’s programmatic ad targeting division, Proximic, unveiled new audience segments for political advertisers to help them reach people based on what they watch and the political campaigns they’ve already seen.

NCSolutions, leader of the old guard of shopper marketing data suppliers, has revamped its go-to market model, culminating this year with a new clean room data product, Insights Stream, which takes the company’s in-store shopping receipts data to the cloud.

“It’s an open secret that the industry has challenges, and not just the challenges people talk about publicly,” says Joshua Lowcock, who recently left IPG’s UM for a role at Quad Media.

DTC brands bring sharpened audiences and keyword targeting to search-based grocery platforms. But can they beat the CPG giants at their own game?