Facebook is taking the next logical step in its evolution toward a full-stack ad tech offering, rolling out a demand-side platform (DSP) capable of executing programmatic buys using the company’s “people-based” advertising methodology. In recent weeks Facebook’s Atlas team has pitched the DSP product to agency partners, including Omnicom Group, Havas, Merkle and others, according […]
Sony Pictures TV thinks there’s power in remaining subscription-free. In the case of its free streaming premium video network Crackle, which clocks 22 million monthly uniques, it promises brand partners a 93% ad completion rate and an engaged audience. Sony Crackle in April staged its first upfront presentation. “Because we see ourselves as a TV […]
Let’s be honest: For all of its success as a business, it’s hard to be impressed with the NFL’s digital presence. Good luck using its overdesigned, slow-loading website to find video highlights of your favorite team’s last game. But little by little, the NFL has opened up its assets to digital experimentation. In January, it […]
Jack’s wearing a lot of hats. After several months of will they/won’t they, Twitter announced Monday morning that Jack Dorsey will go from interim chief exec – shoes he’d been filling since Dick Costolo stepped down in June – to permanent CEO of the company. He’ll also continue on as CEO of Square, the mobile payments startup […]
Publisher-facing ad platform PubMatic has let go about 50 employees, or 8% of its global headcount of 600. Many of the cuts were in India, where the company has significant development and support operations. The changes were motivated by a desire to improve the overall level of service, including by bringing service teams in-market to […]
The New York Times has a solution to the bot fraud problem: “Buy quality.” So declared Michael Zimbalist, SVP of advertising products and R&D at the Times, speaking at OpenX’s session about trust in the supply chain at Advertising Week in New York City. “You get what you pay for,” Zimbalist said bluntly. “We need to collapse […]
The merger of comScore and Rentrak, announced Tuesday, creates a powerful new player providing unified digital and offline measurement. The deal poses a real challenge to Nielsen, which nevertheless is not about to be overthrown as the reining champ of marketing and media measurement. Pending regulatory approval, comScore will begin to combine its digital audience measurement […]
There’s apparently power in numbers in the fight against ratings fixture Nielsen. Measurement companies comScore and Rentrak have reached a definitive agreement to merge, the two companies announced Tuesday. (press release) In the stock-for-stock merger, Rentrak is to merge into a wholly owned subsidiary of comScore. ComScore CEO Serge Matta will take the reins as CEO […]
Axel Springer will acquire Business Insider in a deal that values the publisher at $390 million, the companies said Tuesday. The German media company bought 9% of BI back in January, and the new $343 million deal will bring its total stake to 97%. That earlier deal placed the value of BI at $200 million, so the sale price […]
First there was Right Media. Then there was the Yahoo Ad Exchange. Now there’s BrightRoll. Yahoo started off Advertising Week on Monday with the announcement that it had consolidated all of its programmatic ad tech under a single umbrella – the BrightRoll brand. The purple platform has been on a bit of an ad tech spree […]
