• PROGRAMMATIC I/O //
  • AdExchanger Awards //
  • Industry Preview //
  • About Us //
  • Contact Us

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
  • Resources
    • Resources
    • Newsletters
  • Events
    • PROGRAMMATIC I/O NY 2019
    • Industry Preview 2020
    • PROGRAMMATIC I/O SF 2020
    • AdExchanger Awards
    • All Events
  • Podcast
    • AdExchanger Talks
    • The Big Story
  • Careers
  • Search
Connect

»rebrand

Amazon Rebrands Its Ad Products Under Amazon Advertising

Amazon is simplifying its ad products by bringing everything under one umbrella called Amazon Advertising. The move won’t change how the products function or how advertising division personnel are organized. But the madhouse of acronyms – Amazon Advertising Platform (AAP), Amazon Media Group (AMG) and Amazon Marketing Services (AMS) – is no longer being used,... Continue reading »
by Ryan Joe // September 5th, 2018 //
»
Opera Mediaworks Is Changing Its Name – To AdColony

Will Kassoy is CEO of AdColony – again. On Monday, Opera Mediaworks said it is changing its name to AdColony as of January. If the name’s familiar, that’s because it’s the mobile video ad network that Opera Mediaworks bought for around $350 million in 2014. Kassoy was CEO of AdColony at the time, and then joined... Continue reading »
by Allison Schiff // December 12th, 2016 //
»
Yahoo Unites Its Programmatic Tech Under The BrightRoll Name – Will Advertisers Get On Board?

First there was Right Media. Then there was the Yahoo Ad Exchange. Now there’s BrightRoll. Yahoo started off Advertising Week on Monday with the announcement that it had consolidated all of its programmatic ad tech under a single umbrella – the BrightRoll brand. The purple platform has been on a bit of an ad tech spree... Continue reading »
by Allison Schiff // September 29th, 2015 //
»
ValueClick Becomes 'Conversant,' Seeks To Align Tech Assets

ValueClick’s gradual transformation from an ad network 15 years ago to an ad-tech provider  – focused on ad personalization and decisioning – entered a new phase Monday when it rebranded as Conversant. The name, said CEO John Giuliani, represents the consolidation of the different technological components the company has assembled over the last several years.... Continue reading »
by Ryan Joe // February 3rd, 2014 //
»

Get AdExchanger Newsletters

Sign Up
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • DMPs Aren’t Dead, But They Must Continue To Evolve
  • 4 Ways The Death Of The Cookie In Chrome Could Affect Marketers
  • How Oracle’s Rob Tarkoff Will Win The Next Stage Of Data And Ad Tech
  • Chrome Is Killing Cookies – But SameSite Still Needs To Be Updated
  • Google Chrome Will Drop Third-Party Cookies In 2 Years
Ajax spinner
  • Privacy Policy //
  • Contact Us
© 2019 Access Intelligence, LLC - All Rights Reserved