The realm of brick-and-mortar retail data has been steadily absorbed by digital technology in recent years, and that trend took another step forward on Wednesday with the launch of the Cross Device Marketplace by Placed, an in-store attribution firm. While Facebook and Google have put considerable effort into developing retail-specific solutions, Placed founder and CEO […]
HookLogic raised $15.5 million in Series C funding and will sell AutoHook, a suite of lead-gen and marketing tools designed for automotive companies, the company announced Thursday. Terms of the AutoHook sale to auto consultancy firm Urban Science were not disclosed. In addition to previous investors Bain Capital and Intel Capital, this funding round included […]
The wonderful thing about ordering food online is that you can get what you want quickly and accurately, without ever once talking to the indifferent high school stoner taking your order through a choppy phone connection. It’s like consumer nirvana, and it certainly explains why restaurants delight in talking about their upgraded ordering systems. Case […]
While affiliate marketing is hardly new – perhaps you’ve heard of Google and Amazon – for some publishers its real value comes from the data and optimization it enables, as opposed to the incremental revenue it generates. At least, this is what Alicia Navarro, CEO and co-founder of content monetization company Skimlinks, was led to […]
Macy’s, Walmart, Best Buy: all brick-and-mortar giants looking to go multichannel. But what about the smaller shop owners that don’t have the resources to invest in and maintain digital presences? Many young ecommerce providers are aggregating small businesses into a single, online bazaar. If you’re an independent retailer, these service providers can give you the […]
Retailers might look like they’re under siege, according to Gartner VP and analyst Andrew Frank, but they’re actually sitting on a pile of “underleveraged data.” Unfortunately, much of this data isn’t digestible by marketing technologists. In February, The University of Minnesota published a report demonstrating the causal relationship between search engine advertising and local in-store […]
Most people think of Overstock.com solely as a discount ecommerce retailer, which is no surprise considering the company ranks No. 31 in Internet Retailer’s recent list of the nation’s biggest e-tailers. But Overstock also features a range of services beyond ecommerce that aren’t intended to be revenue generators, but are instead designed to turn general […]
Because a dress at Intermix will likely cost you in the four-digit range, the Gap-owned fashion retailer incorporates the needs of discriminating consumers into its commerce marketing strategy. Last Easter and Passover an asset allocation team moved product from Intermix’s flagship Madison Avenue store to high-end vacation spots like Bal Harbour in Miami to meet […]
Razorfish Global is updating its media strategy. Or, more specifically, it’s complementing its expertise in customer experience design and commerce with media. “Historically, the organization has gone after standalone media RFPs,” said Razorfish Global Chief Strategy Officer Scott Sorokin. “We can’t win against a media company. We have to pivot around technology and experiences – […]
Instead of investing $25,000 to create a couple of different marketing segments, online luggage retailer eBags wants to invest only a couple thousand to create about 50 different segments. It’s part of eBags’ move from demographics to psychographics, one of many ways it’s refining its approach to digital advertising. Around since the dot-com boom and […]
