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»The Gap

High-End Specialty Retailer Intermix Makes The Shift From Bricks To Clicks

Because a dress at Intermix will likely cost you in the four-digit range, the Gap-owned fashion retailer incorporates the needs of discriminating consumers into its commerce marketing strategy. Last Easter and Passover an asset allocation team moved product from Intermix’s flagship Madison Avenue store to high-end vacation spots like Bal Harbour in Miami to meet... Continue reading »
by Kelly Liyakasa // May 15th, 2015 //
»
 

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