comcast

This morning NBC Universal entered a strategic partnership with Comcast and Twitter to engineer a “See It” feature allowing Xfinity TV viewers to take action around a TV show from their Twitter stream. The integration allows Xfinity TV viewers to take actions such as starting a show on-demand or setting a DVR to record. Executives […]

Mediaocean, fresh from striking a collaboration with digital video rights manager FreeWheel for handling Aol’s ad inventory across TV and online, has just netted an even bigger assignment – Comcast. The media buying workflow software company will be in charge of processing ad buys for Comcast AdDelivery, the cable operator’s cloud-based tool for distributing spot TV. It’s […]

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