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»Time Warner Cable

Time Warner Cable Sales Chief: ‘You Can’t Buy Media In A Vacuum’

That day when data rewrites all TV business rules is not far off, said Joan Gillman, EVP and COO for Time Warner Cable's media services. A cultural shift is already underway at sales houses as cable companies pitch TV 2.0 products to advertiser clients. Traditionally, buyers only got historic measurements and reporting for campaigns that... Continue reading »
by Kelly Liyakasa // February 29th, 2016 //
»
Turner Broadcasting: TV Companies Can Have Data Clouds Too

Time Warner subsidiary Turner Broadcasting revealed during its May upfront a centralized data-management platform to power its ad products. That system is the Turner Data Cloud, which the network souped up on Tuesday with data integrations to Epsilon, Krux and Oracle. Using Turner’s Data Cloud, a marketer can apply first-party audience data as well as... Continue reading »
by Kelly Liyakasa // July 1st, 2015 //
»
Failed Comcast-TWC Merger Asserts TV Audience Arms Race

The $45 billion Comcast-Time Warner Cable (TWC) deal is officially kaput. If the merger had materialized, it would have created an unsurpassable media and cable conglomerate with massive audience reach. From day one, regulators were wary about one company controlling too much broadband access, resulting in Comcast terminating the deal Friday. “Today, we move on,”... Continue reading »
by Kelly Liyakasa // April 24th, 2015 //
»
How Comcast Could Upset The Programmatic TV Game

When Comcast’s ad sales division Spotlight revealed a partner deal with Rubicon Project earlier this month, it underscored the multiple system operator’s (MSO) push to power the TV buy through both programmatic and direct sales channels. It was a pivotal moment for Comcast. Digital advertisers for the first time could buy against 19 million subscribers... Continue reading »
by Kelly Liyakasa // June 23rd, 2014 //
»
In A Crowded Video Ad Space, YuMe Turns to Data Science To Tell TV Brand Stories

Following a March launch of its first programmatic platform Video Reach, video ad tech company YuMe showed 40% growth in revenue year-over-year, totaling $37.3 million for the first quarter. While some might say YuMe is late to the programmatic party, cofounder and CEO Jayant Kadambi said the company is methodically building out a diverse set... Continue reading »
by Kelly Liyakasa // May 30th, 2014 //
»
Comcast Buys FreeWheel, Video Ad Platform Will Be A Standalone Unit

Comcast will acquire video ad-serving platform FreeWheel, the companies confirmed Thursday. The development comes just weeks after the cable giant made public its intent to acquire Time Warner Cable for $42.5 billion. TechCrunch first reported the news, and Re/code confirmed Thursday it's a done deal and pegged its value at approximately $360 million. That's roughly in line with... Continue reading »
by Kelly Liyakasa // March 6th, 2014 //
»
Comcast and Time Warner Cable: What A Marriage Means For Advertisers

By Ryan Joe and Judith Aquino Media and cable conglomerate Comcast Corporation’s $45 billion deal to acquire its peer, Time Warner Cable, could be a boon for the advertising and marketing industry, combining Comcast’s superior digital platforms with Time Warner Cable’s audience reach across major metropolitan markets. “[This will provide] a level of scale and... Continue reading »
by AdExchanger // February 13th, 2014 //
»
Is Over-The-Top Video Ready For Advertising?

Last week’s news out of the Consumer Electronics Show that Time Warner Cable had struck a deal with streaming video delivery device Roku had ad industry attendees wondering whether “over-the-top” TV was near to having an advertising moment. So we put the question to a mix of video ad observers: "Given news such as this... Continue reading »
by David Kaplan // January 15th, 2013 //
»
 

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