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»visible world

Comcast and Viacom Form Multi-Year Partnership On Advanced Ads

Viacom on Monday formed a multi-year agreement with Comcast’s advanced ads business, FreeWheel, to expand its use of the tech platform. Previously, Viacom used FreeWheel to power digital ad decisioning, but now, it will also use FreeWheel’s operating system to manage yield and grow revenue across live TV, set-top box and video-on-demand inventory. In addition,... Continue reading »
by Kelly Liyakasa // April 23rd, 2018 //
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Broadcasting Giant Corus On The Pros And Cons Of Programmatic TV In Canada

As one of Canada’s top three media companies, Corus Entertainment’s wide-ranging footprint spans TV and radio. Navigating the data landscape is a tall order for any linear TV company, but Corus is placing bets on a future when data flows as freely in broadcast as it does in digital, despite tighter regulatory restrictions that exist... Continue reading »
by Kelly Liyakasa // August 18th, 2016 //
»
In Buying Visible World, Comcast Exerts More Influence On The Demand Side

Comcast’s plan to acquire Visible World, announced late Thursday, will deepen its addressable TV prowess, but the real target might be Visible World subsidiary AudienceXpress and its burgeoning buy-side dealings. Comcast’s inheritance of AudienceXpress, which provides provides digital workflow automation for the buying and selling of linear TV ads, could reduce the media giant’s reliance... Continue reading »
by Kelly Liyakasa // June 5th, 2015 //
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TubeMogul Teams Up With AudienceXpress To Expand Addressable Audience For TV Buyers

AudienceXpress, a TV audience-buying platform and division of early addressable TV tech company Visible World, has named its first buy-side programmatic video partner: the newly public TubeMogul. As a result of the deal, media buyers using TubeMogul for digital video campaigns can now access select linear spots from AudienceXpress’s cable MSO and multichannel video programming... Continue reading »
by Kelly Liyakasa // August 12th, 2014 //
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Cable, Distributor-Caliber Metrics At The Advertiser Level Will Reinvent TV Ad Buys

Visible World, which has been developing addressable TV technology since 2000, claims to cover nearly 90% of cable TV households in the US through its targeted ad products. The company has developed a video and TV campaign platform used by advertisers directly or by distributors to sell to advertisers. That same platform is now being... Continue reading »
by Kelly Liyakasa // March 4th, 2014 //
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Visible World Taps FourthWall To Support Addressable TV Ads

Addressable TV ads company Visible World is working with FourthWall Media to make it easier for cable operators to deploy Household Addressable TV Advertising across any of the major cable operators' set-top boxes. FourthWall Media purchased digital TV ad management platform Navic from Microsoft in May 2012. Following that deal, Navic was folded into FourthWall's... Continue reading »
by David Kaplan // June 6th, 2013 //
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Exchanges Will Play Role In Addressable TV Says Visible World President Tara Walpert Levy

Tara Walpert Levy is President of Visible World, a provider of targeted television solutions. AdExchanger.com: What momentum has Visible World seen in 2009 for itself as well as its clients? TWL: Visible World’s business is up substantially in 2009, despite the tough economic environment.  While many advertisers are cutting back on TV advertising, they are... Continue reading »
by AdExchanger // August 5th, 2009 //
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