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»sponsorships

How The Olympics Is Changing – And Not Changing – Its Brand Marketing Controls

The majority of snowboarding gold medals in the 2018 Winter Olympics were won by competitors in head-to-toe Burton gear, so why do the sports outfitter’s social media pages seem oblivious to the company’s biggest brand event of this half-decade? It’s because the International Olympic Committee (IOC) goes to unmatched lengths to preserve the Olympic’s official... Continue reading »

by James Hercher // February 23rd, 2018 //
»
Pepsi Paid Top Dollar, And Plans To Win The Big Game This Weekend

Some Super Bowl predictions are easy: The big game will attract the largest US TV audience of the year and drive a single-day bonanza of food and beverage purchases. But for brands like Pepsi, which are placing the biggest marketing bets of the year over Super Bowl weekend, establishing ROI is no sure thing. Brands... Continue reading »

by James Hercher // February 2nd, 2018 //
»
ABC And 4C Partner To Connect Social Enthusiasm And Ad Sponsorships

The root of the network business is drawing a large audience to attract advertisers. As digital video and device fragmentation have disrupted the value proposition of traditional TV, data has become the equalizer. This is one reason why the ABC Television Network is spearheading an initiative with 4C Insights, a Facebook and Twitter ads partner.... Continue reading »

by Kelly Liyakasa // July 30th, 2014 //
»
Yieldex Automates Comcast's Local Sponsorships

Over the past year, many sell-side ad-tech companies have offered publishers solutions around "programmatic direct." Publisher analytics provider Yieldex has rolled out a simple tool called " YieldEdge Sponsorship Calendar" that has been adopted in recent weeks by Comcast Spotlight, the local media sales arm of the cable giant. The product sounds fairly mundane, but it... Continue reading »

by David Kaplan // October 29th, 2013 //
»
 

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