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»Tom Good

Yieldex Automates Comcast's Local Sponsorships

Over the past year, many sell-side ad-tech companies have offered publishers solutions around "programmatic direct." Publisher analytics provider Yieldex has rolled out a simple tool called " YieldEdge Sponsorship Calendar" that has been adopted in recent weeks by Comcast Spotlight, the local media sales arm of the cable giant. The product sounds fairly mundane, but it... Continue reading »

by David Kaplan // October 29th, 2013 //
»
 

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