Wouldn’t it be great to enact standards rather than talk about them?; Amazon wants to go fully automated; and revenue doesn’t seem to drop like search traffic does.
AppLovin’s ecommerce advertising beta program has sparked optimism and speculation. Plus, the results of YouTube’s auto-reply program have been mixed.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Apple’s Sauce As Apple wades deeper into the advertising industry sea with its own ad network and attribution system, the company might have to navigate a tricky riptide if it upsets iPhone customers or attracts a regulator’s ire. For instance, Apple doesn’t apply […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Going ‘Green’ Costs Green Digital advertising contributes to carbon emissions. Every programmatic ping, bid and load consumes electricity, and the overcrowded programmatic supply chain just makes the problem worse. Everyone agrees that sustainability should be a priority. But changing workflows costs money, and industry […]
Jeff Bezos is leaving Amazon in Q3 after a record 2021. He will move into a more strategic, executive chairman role. Amazon Web Services head Andy Jassy will assume the role of CEO. Jassy joined as a marketing manager (hey, AdExchanger readers!) in 1997 before rising to head up Amazon Web Services. There’s been speculation […]
