• PROGRAMMATIC I/O //
  • AdExchanger Awards //
  • Industry Preview //
  • About Us //
  • Contact Us

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
  • Resources
    • Resources
    • Newsletters
  • Events
    • PROGRAMMATIC I/O NY 2019
    • Industry Preview 2020
    • PROGRAMMATIC I/O SF 2020
    • AdExchanger Awards
    • All Events
  • Podcast
    • AdExchanger Talks
    • The Big Story
  • Careers
  • Search
Connect

»Amazon Alexa

Coca-Cola Brings Back The CMO Job; Ad Fraud Comes To TV

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Long Live The CMO Two years after Coca-Cola retired its CMO role, kicking off what would turn into a trend among big brands, the job title is back. The company has promoted 24-year veteran Manolo Arroyo to CMO, Ad Age reports. But it’s not... Continue reading »
by AdExchanger // December 17th, 2019 //
»
Moet Hennessy Turns To Amazon’s Alexa To Make Luxury More Accessible

Champagne used to be reserved for special occasions, but Moet Hennessy USA wants consumers to see its luxury products as more of an everyday utility. The company teamed up with its creative agency, Rehab, and Amazon’s voice-activated service, Alexa, to create Bottles and Bubbles, a customized “skill” or application. Once users command Alexa to “open... Continue reading »
by Kelly Liyakasa // December 12th, 2017 //
»

Get AdExchanger Newsletters

Sign Up
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • Google GM Sissie Hsiao Is Planning For The Next ‘Jump Forward’
  • Randall Rothenberg: The Cookie’s Death Heralds A Better Future For The Web
  • Google Adds New Restriction On App Attribution; Layoffs In Tech
  • WarnerMedia And Xandr Put Data At The Center Of 2020 Upfront
  • Google Chrome: The Next Chapter Has Yet To Be Written
Ajax spinner
  • Privacy Policy //
  • Contact Us
© 2019 Access Intelligence, LLC - All Rights Reserved