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»Amazon Alexa

Coca-Cola Brings Back The CMO Job; Ad Fraud Comes To TV

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Long Live The CMO Two years after Coca-Cola retired its CMO role, kicking off what would turn into a trend among big brands, the job title is back. The company has promoted 24-year veteran Manolo Arroyo to CMO, Ad Age reports. But it’s not… Continue reading »
by AdExchanger // December 17th, 2019 //
»
Moet Hennessy Turns To Amazon’s Alexa To Make Luxury More Accessible

Champagne used to be reserved for special occasions, but Moet Hennessy USA wants consumers to see its luxury products as more of an everyday utility. The company teamed up with its creative agency, Rehab, and Amazon’s voice-activated service, Alexa, to create Bottles and Bubbles, a customized “skill” or application. Once users command Alexa to “open… Continue reading »
by Kelly Liyakasa // December 12th, 2017 //
»
 

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