“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Rotem Shaul, CEO at Primis. Since the coronavirus pandemic started, the online advertising ecosystem has experienced two major trends: higher traffic and lower budgets. More supply and less demand has forced many publishers to […]
Hear the birds chirping? No, not those birds. On Monday, the Worldwide Web Consortium (W3C) working group for digital advertising standards had its first call where it discussed a new privacy proposal by Criteo called SPARROW (Secure Private Advertising Remotely Run On Webserver), according to three sources who participated. The SPARROW proposal is a response […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by David Philippson, co-founder and CEO at Dataseat. Apple will host its annual WWDC conference next month. While the physical event has been canceled, many of the previews for software that […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. YouTube Flexes YouTube represents a quarter of all AVOD and SVOD viewership in the United States, growing 80% year over year, per Comscore. Among ad-supported services, YouTube has the highest reach and streaming hours, the company said in a blog post. Time spent watching […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Kelly Abcarian, general manager at Nielsen Advanced Video Advertising. If you think innovating is hard, try it during a global pandemic. It can become downright defeating if you allow it. […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Lauren Fisher, vice president of business intelligence at Advertiser Perceptions. The coronavirus outbreak has catapulted connected TV (CTV) into the limelight. What was already considered a promising, premium digital video medium has quickly become […]
Coronavirus shelter-in-place orders have been in place for less than a month nationally, but consumer media habits are already massively changing. Streaming is the clear winner of social distancing. From March 9 to March 16, total streaming time grew to 156.1 billion minutes per day in the United States, compared to 127.6 billion minutes during […]
March Madness. The Olympics. The NBA and NHL playoffs. Brand marketers spend billions on tentpole sporting events annually, but with live sports either canceled or postponed for the year, they must now figure out where to repurpose that budget – or decide if they can use it at all. Here’s how marketers are adjusting […]
Sorry, folks. Google isn’t going to extend the deadline for the phase out of third-party cookies in Chrome. In an email sent Thursday afternoon to members of the W3C’s Improving Web Advertising Business Group, Marshall Vale, a Chrome product manager and a member of the group himself, wrote that “a discussion around adjusting timelines is […]
Apple’s announcement Wednesday that it will fully block all third-party cookies in Safari by default and that it’s cracking down on any effort to circumvent tracking prevention shouldn’t come as a shock to anyone. And in terms of what this means for advertisers, publishers and ad tech companies, the answer is: More of the same. […]
A business group within the World Wide Web Consortium (W3C) is planning to ask Google to delay the third-party cookie phase out in Chrome in light of the ongoing coronavirus situation. A member of the group told AdExchanger that the plan is to request that Google extend the deadline, which was tight and somewhat tentative […]
If someone goes to the bathroom while a beautifully shot commercial plays full-screen on their TV, was it actually viewable? Not so much, said Luke McGuinness, president and COO of TVision Insights, a TV analytics company that helps brands measure whether people are actually paying attention to their ads. TVision, founded in 2014, started out […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Disinfect Ads The coronavirus has led companies in certain categories to halt advertising, some (such as cruise providers) because demand has evaporated and others because supply has evaporated. “Clorox confirmed that as stores of its cleaning products dry up online, it has pulled back […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. What Makes It Tik? A story by Bloomberg’s Kurt Wagner and Sarah Frier examines the intense sharing activity on TikTok, where successful marketing campaigns can get billions of views. “This type of virality just does not happen on Instagram or Facebook or YouTube,” said […]
Mobile advertising IDs are probably not long for this world. Neither Apple nor Google – which is fresh off announcing its plan to kill third-party cookies in Chrome less than two years from now – has taken concrete steps to eliminate their respective device IDs as of yet, but the app ecosystem should be preparing for that […]
Todd Ballard, GoPro’s CMO, has his work cut out for him: Encourage people to buy action video cameras when nearly half the humans on Earth already have access to a sophisticated, high-quality camera embedded directly in their phone. Once a darling of Wall Street, GoPro’s stock has mainly been on a downward spiral, with a […]
Remember those “ad targeting-related headwinds” Facebook keeps talking about every quarter? They’re finally going to hit this year. Facebook experienced some effects in 2019 from global privacy regulations, privacy-focused changes made by mobile operating systems and browsers (Google did a thing) and its own privacy product rollouts. However, “the majority of the impact lies in […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Stalling The Install Google is changing its search-to-app install campaign measurement starting this month so that iOS installs driven by Google searches will no longer be reported by third-party attribution companies, Ronan Shields reports for Adweek. The change is a forerunner to Google’s eventual […]
AppsFlyer said Tuesday it closed a $210 million Series D round, bringing the app measurement firm’s total funding to more than $293 million since 2014. The company had previously raised a $56 million Series C in 2017. The round, which brings AppsFlyer’s valuation to $1.6 billion, was led by General Atlantic with participation from existing […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. WhatsAds? Facebook is giving up on its plan to introduce ads on WhatsApp. The messaging app recently shut down a team tasked with bringing ads to the platform and deleted the code from its app, The Wall Street Journal reports. Despite unveiling a prototype […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Swipe Left On Privacy Dating apps OKCupid, Grindr and Tinder all shared personal information, including location and dating preferences, with marketing and advertising companies, according to the Oslo-based nonprofit the Norwegian Consumer Council. Grindr sent location data, as well as tracking codes linked to […]
When Nielsen CEO David Kenny stepped into the top role at the end of 2018, the company was embattled on multiple fronts. Viewers were shifting to streaming TV, which Nielsen struggled to measure. Nielsen’s media customers, frustrated with the company’s slow pace of innovation, started moving away from its measurement services. NBCUniversal, for example, spearheaded […]
Nielsen released a measurement solution on Friday that combines the demographic data from its TV audience panel, the People Meter, with Gracenote’s ACR data based on four million US households with LG smart TVs. The data service, which opens to all buyers and broadcasters beginning in January, will mark the first time Nielsen has merged […]
Newly-minted Comscore CEO Bill Livek’s top challenge is also his first order of business. “It’s not easy communicating that all of the bad stuff that happened in the past is, well, in the past,” said Livek, who took over as chief exec in early November from interim CEO Dale Fuller. Livek helmed Rentrak for nearly […]
Jack Dorsey was clearly enjoying himself when we tweeted at the end of October about Twitter’s plan to ban political advertising on the platform. But Twitter released its guidelines on Friday for what that will mean in practice, and although Twitter’s policy, which is set to go into effect on Nov. 22, does what it […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Hilit Mioduser Ames, vice president of growth, reengagement, at YouAppi. The great benefit of digital marketing is that we can measure everything, or so the experts said in the 1990s. […]
DoubleVerify purchased Ad-Juster for an undisclosed amount Thursday in an all-cash, all-stock offer. The analytics platform gives publishers a stitched-together view of their programmatic ad performance. “A lot of our work today is with advertisers to maximize their quality and performance,” said DoubleVerify CEO Wayne Gattinella. “Ad-Juster extends our platform to the supply side.” Ad-Juster […]
Nielsen will split into two separate public companies, breaking apart its Watch media measurement and metrics business from Connect, which provides market share analytics and attribution in the CPG and retail category. The decision, announced during the company’s Q3 earnings report Thursday, comes after a yearlong strategic review, where Nielsen considered sales offers or other […]
Comscore named board member and former Rentrak CEO Bill Livek as its CEO, replacing interim chief Dale Fuller, the company announced Tuesday in its quarterly earnings report. Comscore earned $94.3 million in Q3, an 8% decline from the same period last year. Revenue was also down sequentially, after posting $96.9 million in Q2, which was […]
This article is sponsored by the New York Interconnect. Attribution has long been the holy grail for TV advertising. Yet even without it, TV’s ability to reach audiences at scale and drive brand awareness has solidified it as one of the most powerful channels for advertisers. Advertising budgets continue to reinforce this value. In fact, […]
TTD confirmed that this publisher’s errors would have made its UID2s useless for ad targeting. But TTD also said it wouldn’t have had enough information to flag anything wrong.
Criteo shares dropped by 20% Wednesday morning after the company reported shaky Q1 earnings and revised its guidance downward for the rest of the year.
On Wednesday, Josh D’Amaro led his first earnings call as the new CEO of Disney. The company closed last quarter with $25.2 billion in revenue, a 7% year-over-year increase. Disney Entertainment advertising revenue rose 5% YOY, but ESPN ad revenue was down 2% YOY, although subscription and affiliate revenue was up 6%.
People Inc. previewed plans to downsize by focusing mainly on its key properties. The strategy makes sense considering its publishing portfolio has lost about two-thirds of its Google traffic.
At POSSIBLE 2026 in Miami, the ad industry was over the hype around AI.
OpenAI announced a CAPI, along with the public launch of its self-serve ads manager, as the latest features of its rapidly evolving ads business.
