Measurement

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ionut Ciobotaru, Chief Product Officer at Verve Group. The past has finally caught up to the marketing industry. We can’t pretend we didn’t know it would. As an industry, we […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Nancy Smith, President and CEO of Analytic Partners. While Google’s delayed plan to end the third-party cookie gives advertisers a sense of relief, data deprecation will still continue. The Google […]

“The Sell Sider” is a column written by the sell side of the digital media community. Common Sense Networks, the for-profit arm of news media watchdog group Common Sense Media, launched its free ad-supported streaming service Sensical for children less than a month ago, touting higher standards around child safety and learning compared to algorithm-driven platforms, […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. ATT Impact Deferred Anyone looking for evidence of harm to mobile app giants by Apple’s AppTrackingTransparency move last quarter may well come up empty. Digital advertising is outgrowing other media channels and will likely continue doing so. “The permeable advantage of digital ads should […]

The online ad tech startup Adelaide raised $2 million its first investment round from a crew of industry angel investors to build out its attention-based advertising currency, the Attention Unit [AU], as an alternative to campaigns determined primarily by viewability. Adelaide’s AU factors in the context of the ad placement and the likelihood that the […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Boom Or Bust?  New forecasts from Dentsu, WARC and others indicate the ad business is in for a boom year in 2021. GroupM projects the US ad market to grow by 15%, and global growth forecasts range from 6.4% (Magna) up to 10.4% (Dentsu). […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. W3C Meets Ad Tech Drama The W3C is negotiating a tricky influx of members and attention as it becomes an increasingly important stakeholder in online advertising. That’s because browser operators like Chrome, Apple’s Safari WebKit group, Microsoft Edge and Mozilla are the W3C natives, […]

Ad fraud in connected TV saw a 12% drop this year to .4%, a sign that ad buyers have been proactive following a number of high-profile schemes over the past several years that bilked them out of millions. A new report by ad verification provider DoubleVerify looked at post-bid data and more than a trillion […]

“The Sell Sider” is a column written by the sell side of the digital media community. Google announced last week that it was delaying the phaseout of third-party cookies by nearly two years. But instead of dragging their feet to prepare for the inevitable, there’s another reason why advertisers should move away from third-party cookies […]

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is by John Hamilton, CEO and co-founder, TVDataNow. The biggest misconception in ad tech in 2021 is that measuring ad performance on connected TV (CTV) is difficult or impossible. This perception exists because there’s no real universal […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. SPAC Attack Mobile gaming monetization and ad tech provider IronSource began trading on the New York Stock Exchange on Tuesday via a special purpose acquisition company (SPAC), with the goal of raising $2 billion in capital at an $11 billion valuation. The IPO comes […]

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Addressable Supergroup Some marketers are pushing their TV partners to operate more as the large digital companies that allow them to target ads to specific audiences. To address that need, the TV distributors Comcast, Charter Communications, Altice, Dish Media and Vizio are among eight […]

Group Nine Media, which publishes Thrillist, NowThis, The Dodo, Seeker and PopSugar, launched a first-party data solution called “In-GeNuity” earlier this month in response to the coming disappearance of third-party cookies. The product matches brands with users based on content preferences – such as  bringing together pizza lovers and a pizza delivery service. “We can […]

Following this month’s conviction of Aleksandr Zhukov – the ringleader of an ad fraud scam called Methbot that bilked digital advertisers out of more than $7 million five years ago – industry leaders said that such scams are becoming more frequent in connected TV (CTV) and are often tied to larger cybercrime operations. Leaders from […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Not Chump Change Another day, another fine against Big Tech. And this one could be the largest ever, or at least in Europe. The Wall Street Journal reports that Amazon faces a potential $425 million penalty proposed by a European Union privacy regulator, the […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Facebook Turns A Page Carolyn Everson, Facebook’s president of global marketing solutions, quit the company on Wednesday (The Verge’s Alex Heath had the scoop on Twitter). Facebook execs come and go, but Everson’s sudden departure is a notable change, since she’s been the most […]

Sayonara self-attribution. Apple is making a tweak to SKAdNetwork in iOS 15 that will strip the big ad platforms, including Facebook, Google and Twitter, of their status as self-attributing networks. Starting with the next version of iOS, slated for release sometime this fall, advertisers will be able to opt in to get copies of the […]

The architect of Methbot was found guilty in a New York court last week. The verdict came nearly five years after the ad fraud scheme was first publicized back in December 2016. We dive into the most intriguing details of the case – from the likely political motivations behind the prosecution to the sophistication of […]

Five years after a Russian ad fraud scheme that bilked digital advertisers out of more than $7 million was uncovered, self-proclaimed “King of Fraud” Aleksandr Zhukov was convicted last week by a federal jury in Brooklyn. Zhukov, 41, was arrested in Bulgaria in 2018 and extradited to the United States in 2019 for running a […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Grace (Period) Under Fire Everyone knows that fingerprinting on iOS 14 is about as kosher as a strip of bacon on a piece of gefilte fish … right? Although Apple’s AppTrackingTransparency framework explicitly prohibits the use of fingerprinting, some of the largest mobile measurement […]

Source: A Complete Introduction to Terry Pratchett’s Discword. “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by James Rosewell, founder and CEO at 51Degrees. Pillars The Word Wide Web Consortium (W3C) was set up to standardize an open world wide […]

Crackle Plus touted $2 billion worth of content and the launch of a new ad-supported network called “Chicken Soup for the Soul” during the NewFronts earlier this month. But as more ad dollars flow into connected TV (CTV), marketers are struggling to assess the impact of their spend. Crackle is advancing its measurement capabilities with […]

On-device is so in. On Friday, the mobile ad tech business Verve Group launched an in-app targeting product for Apple devices that uses on-device data to aggregate cohorts of users rather than targeting individuals. The product, dubbed ATOM (Anonymous Targeting on Mobile), collects data from the device and the app when it’s in use, but […]

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Tanya Lee, GM EMEA, Vungle. Change provides opportunity for those who are able to adjust quickly and effectively. Apple’s change to the IDFA in iOS 14 will allow many app publishers to thrive in ways that they […]

AppTrackingTransparency enforcement officially began in late April. But advertisers, publishers and mobile ad tech vendors are still grappling with a lot of head scratchers – and the dust is far from settled. Until the release of iOS 14.5 last month, among the biggest unknowns consuming the mobile ad ecosystem was the agita-inducing question of timing […]

Today’s column is written by Maor Sadra, CEO and co-founder of INCRMNTAL. After this exclusive look for subscribers, the story will be published in full on AdExchanger.com tomorrow. Facebook CFO David Wehner has noted on multiple company earnings calls that investors should expect a revenue dip related to ad targeting headwinds, aka, Apple’s AppTrackingTransparency. But what […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Who’s Counting? The verdict is in: Nielsen likely undercounted some pandemic audiences … not the greatest look for a company who’s entire schtick is counting things. As Variety reports, the Media Rating Council found a “generally consistent pattern of underreporting of viewing” by Nielsen […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Half Measure Almost a full year after Apple dropped its AppTrackingTransparency bombshell on the mobile developer world, Google is following suit … well, sort of. On Thursday, Google said that, starting next year, apps on Google Play will have to display details about what […]

The founders of AdGear – a Canadian DSP and ad server acquired by Samsung Ads in 2016 – raised $3.6 million in seed funding to build a SaaS data connectivity platform called Optable. Optable uses specialized algorithms that ensure the secure transmission of encrypted audience data. The cryptographic technology allows for decentralized and secure data […]