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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Low On Fuel GTB, WPP’s dedicated agency for automaker Ford, will be one of the operating companies to take a hit as part of the company layoffs announced Tuesday. The shop, which lost the creative business of its flagship client to BBDO and Wieden+Kennedy […]

Jay Seideman was a father, husband, athlete, musician and mentor. A guy who many said was hysterically funny, cooler than the other side of the pillow and could get others to rally behind his cause. Seideman, Oath’s SVP of advertiser demand platforms who drowned Dec. 7 while surfing at San Francisco’s Ocean Beach, left a […]

The more things change, the more they stay the same. The old adage applies to the new media landscape, where sweeping technology changes have scattered US audiences across new devices but has also greatly increased the amount of content consumed per year. The average American adult watches 5 hours and 24 minutes per day of […]

Federal Trade Commission Chair Joseph Simons is in favor of a national privacy regime – but beware the potential unintended consequences, he said. “Depending on how you do privacy legislation, you could have an adverse impact on competition, potentially by entrenching the major digital platforms,” Simons told lawmakers during a House Judiciary subcommittee hearing on antitrust […]

The Big Story is a breezy podcast featuring a roundtable of AdExchanger editors talking about the biggest stories from the past week. It is available wherever you subscribe to podcasts. On Tuesday, WPP CEO Mark Read uncorked his plan to get the holding company back on his feet. While it wasn’t hugely surprising – Read […]

Facebook is setting up a kiosk in midtown Manhattan to dole out free hot cocoa and privacy advice. (Yes, privacy advice.) At a one-day public pop-up event Thursday in Bryant Park, Facebook reps will answer questions about how people can use their privacy settings and manage their advertising experience on the platform. The event, a […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Corey Ferengul, board member at Hyde Park Angels. Welcome to 2019. Every ad tech company seems to be for sale and, unfortunately, most efforts will fail. While ad tech has gotten […]

A Nielsen survey released Thursday suggests esports watchers are a prime target for advertisers, but old strategies won’t work on them. The 2018 Nielsen Esports Fan Insights report includes behavior data from hundreds of esports gamers collected over the last year. These fans watched and participated in games like “League of Legends,” “Overwatch League,” “Fortnite” […]

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is written by Terence Kawaja, founder and CEO at LUMA Partners. Allbirds. Warby Parker. Brandless. Peloton. Dollar Shave Club. Over the past several years, an explosion of relatively young startups has garnered significant market share from major […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Adapting Accenture Interactive will acquire Adaptly, an ad tech and programmatic services company. Terms of the deal were not disclosed, but Adaptly has 150 employees and has raised $13 million in funding. Adaptly should help Accenture Interactive “enable workflow, improve quality assurance and really […]

On Jan. 1, 2019, Hulu will release an automated private marketplace that will allow advertisers to bid on Hulu inventory without going through the additional steps of working with Hulu’s sales team. Instead, advertisers can use their own DSPs or trading desks to plug into the marketplace. The PMP will initially house standard 30-second spots, […]

GroupM said Wednesday that Wavemaker global CEO Tim Castree has been named CEO of GroupM North America. Castree does not yet have a successor and will stay on in an advisory role at Wavemaker until a replacement is named. Castree’s big task will be to get GroupM back to growth in North America, its slowest […]

Integral Ad Science named Lisa Utzschneider as CEO Wednesday. She will start in January by performing a strategic analysis of the business and creating a growth plan for the verification company. After mulling an IPO, Integral Ad Science went the private equity route this summer when Vista Equity Partners bought a majority stake in the […]

Even before WPP’s restructuring announcement Tuesday, the holding company had already merged digital agency VML with creative agency Young & Rubicam, and digital agency Wunderman with creative agency J. Walter Thompson. It’s still unclear what that means for GroupM’s four large media agencies. WPP CEO Mark Read didn’t comment directly about the media buying arm, […]

Data and analytics are breaking down the walls between Johnson & Johnson’s shopper marketing and national marketing plans. Danielle Price manages shopper marketing and consumer promotions for J&J’s Aveeno brand after working as a J&J shopper marketing rep to Walmart. Her new job spans shopper marketing and national promotions, which used to be two roles, […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Maja Milicevic, co-founder and principal at Sparrow Advisers. Seemingly every few weeks news breaks of a new hacking scandal or high profile data breach. No industry is immune: Among the […]

In February, you can watch the Super Bowl on your phone with the Yahoo Sports app. Last year, Verizon purchased the mobile and tablet rights to NFL games for Yahoo Sports. Live NFL coverage attracted 4.3 million people to download the Yahoo Sports app this season, in addition to 1.1 million people who downloaded the […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. No More Safety Net Netflix shares are down more than a third over the past six months as investors worry about its debt and high costs. Netflix built its position in OTT with few competitors (HBO and Amazon Prime were pretty much it) – but […]

After around a year of avoiding the spotlight, Google CEO Sundar Pichai spent nearly four hours fielding a grab bag of questions from members of the House Judiciary Committee on Tuesday, discussing everything from the scope of Google’s data collection practices to alleged political bias in search results. The problem, as is often the case […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Michael Paxman, product research manager at Adjust. Mobile marketing is firing on all cylinders, with mobile ad spend pegged to hit $232.34 billion in 2019. This marks the first time that […]

Verizon will take a $4.6 billion goodwill impairment charge in the fourth quarter, acknowledging that its Oath business unit has underperformed, the company said Tuesday. The hit nearly eliminates the $4.8 billion goodwill balance Verizon carried after it acquired and merged Yahoo and AOL and assorted technology holdings into its Oath business unit back in […]

The new WPP, as CEO Mark Read called it during a Tuesday morning investor call in London, will return to organic growth by reducing headcount by about 2.5%, consolidating agencies and investing strategically in technology. WPP expects to deliver annual savings of $346 million by the end of 2021 thanks to this strategy. Restructuring costs […]

AppOnboard is onboarding VC cash hand over fist. On Wednesday, the mobile app demo and analytics startup with a platform allows users to try an application before downloading it, announced its second funding round – $15 million – in less than eight months. AppOnboard’s Series A round in April totaled $15 million. That’s $30 million for the […]

AppNexus has been wanting to make its fees transparent, even before it was acquired by AT&T’s ad unit Xandr, but it couldn’t because of how contracts are written and structured. But now, buyers can find out how much of their media budgets went to tech fees when they buy publisher inventory through AppNexus, a level […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Dark Side Of Location Data It can be surprisingly easy for a marketer to step from aggregated, anonymous data to identifying and tracking individual people, The New York Times shows in a big feature on location data. Using an unspecified data set consisting […]

AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. LinkedIn is on track to surpass $2 billion in ad-based revenue during its fiscal 2019 – a remarkable number, given that LinkedIn has kept paid media squarely on the back burner (a policy it shares with parent company Microsoft). Its advertising opportunity is more akin to […]

Forrester released a Wave last week examining the emergent location intelligence platform space and here’s your main takeaway: Companies want to apply location data to make decisions across all of their digital touchpoints – but the technology to do that is still in its early stages. Although location data vendors are a dime a dozen – you […]

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Matt Prohaska, principal and CEO at Prohaska Consulting. When I was 24, I resigned from a great job at BBDO to become the first New York salesperson at upstart media company CNET. When people asked […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Too Much Of One Good Thing Many American technology giants rely on one revenue stream, like Google and Facebook with ads or Netflix with subscriptions. But tech companies in China, where mobile is a bigger portion of the economy and ads are less lucrative, […]