The amount of online media with audience data attached is shrinking, thanks to Apple, which now blocks third-party cookies in Safari, and GDPR, which requires user consent to show personalized ads. But when advertising cookies are missing, marketers have limited, costly alternatives. Some demand-side platforms (DSPs) don’t offer any contextual buying. Or buyers must pay […]
As marketers spend more with Amazon, they’re spawning a cottage industry of Amazon-focused ad tech vendors and service partners. Brands need specialists to guide them across Amazon’s sprawling marketing empire – a brand may deal separately with Amazon Advertising Platform (AAP), Amazon’s Alexa voice group, Amazon Fresh groceries, Twitch and the company’s packaging and shipment […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Paul Alfieri, chief marketing officer at Cadent. Addressable TV advertising is gaining momentum, with total annual spend projected to exceed $3 billion, according to eMarketer. But like any emerging medium, the noise and hype can […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Listen Up Spotify updated its terms of service late last week to ban ad blockers. “Circumventing or blocking advertisements in the Spotify service, or creating or distributing tools designed to block advertisements in the Spotify service,” can lead to suspension or termination of an […]
by Sarah Sluis, Alison Weissbrot, James Hercher and Ryan Joe The economy is a roller coaster. It’s up, it’s down, it does a loop-de-loop. A downturn isn’t guaranteed, but there’ve been enough rumblings that people are waiting for the other shoe to drop. The last recession in 2008 catalyzed some change in the industry – […]
Nielsen and Comscore take a lot of heat for moving too slowly and failing to provide the sort of cross-channel measurement buyers and sellers say they crave. But cut ’em some slack, said Beth Rockwood, SVP of portfolio research at Turner. “Both Nielsen and Comscore have made good advances in the last year and they’re […]
NBCU did something it had never done before: transacted on a TV advertising campaign based on business outcomes. The campaign for the STXfilms movie “The Upside” was guaranteed based on ticket sales and, secondarily, show time searches, the broadcast giant said Friday. Comscore will measure viewership data and tie it to ticket sales from Fandango, […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Richard B. Newman, internet marketing attorney at Hinch Newman. Geofencing is becoming increasingly popular as a means by which to deliver hypertargeted advertising content. At the same time, today’s data […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Phil Bohn, senior vice president of sales and revenue for Mediavine. Flooring is one of publishers’ most important yet least-discussed programmatic revenue strategies. Open auctions fill a large amount of ad inventory for almost […]
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Direct Approach Tim Armstrong, former CEO of AOL and Oath, is on to the next business since leaving Verizon at the end of last year. Armstrong’s new venture, the dtx company, will invest in direct-to-consumer products. The first six investments are startups in […]
Consumer goods clients are struggling, and dragging Publicis down with them. The holding company reported weak earnings with just 0.3% organic growth for the quarter and 0.1% organic growth for the year to $2.85 billion, well below analyst expectations of 2.5%. “Let’s be clear,” CEO Arthur Sadoun said on the earnings call Thursday. “Q4 organic […]
Twitter’s got a new metric for Wall Street to chew on – monetizable daily active users (MDAU) – and something to hide: the fact that monthly active user growth is on the decline. Starting this quarter, Twitter will report the number of logged-in users it’s actually able to make money on rather than what CFO Ned Segal […]
The Big Story is a breezy podcast featuring a roundtable of AdExchanger editors talking about the biggest stories from the past week. It is available wherever you subscribe to podcasts. This week on “The Big Story,” the AdExchanger team takes a good long look at how GDPR has impacted Google and its policies, which, in […]
Supply-path optimization (SPO) lets buyers find the best way to access the inventory they want. But the next stage of SPO is emerging, where buyers will negotiate with exchanges to create their own low-fee paths to supply. In that spirit, the agency Goodway Group and the exchange PubMatic inked a deal Wednesday where PubMatic will […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eric Wheeler, CEO at 33Across. Economic downturns are both cyclical and inevitable. Since getting my first advertising job in 1993, I’ve been through a few recessions. With the exception of Sept. […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Lance Neuhauser, CEO at 4C Insights. To maintain incremental growth, today’s direct-to-consumer (DTC) darlings are looking to expand beyond the digital sandbox where they grew up. After years of slathering on the search and Facebook ads, DTC […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Gray Lady Rising While digital media suffers a blood bath, The New York Times is reaping the rewards of a growing digital readership. The publisher brought in $709 million in digital revenue last year and is on track to pass its goal of $800 […]
Brian Wieser is heading back to the agency world, joining WPP’s media buying unit GroupM as global president of business intelligence, the company said Wednesday. He will report to GroupM CEO Kelly Clark. It might seem like an odd time to jump to an agency, given the volatility of the industry and the epic amount […]
The battle between buying audiences and buying context is over. Glossy, splashy magazine brands know they’ve lost the cheap CPM game to Facebook, Instagram and Google. But they’ve regrouped in recent years, figuring out how to connect with advertisers and consumers and shore up revenue by diversifying away from advertising. At Tuesday’s American Magazine Media […]
Spotify said Wednesday in a blog post it would acquire podcast production network Gimlet Media and podcast creation, distribution and sponsorship platform Anchor. Terms of the deal were not disclosed, but sources pegged the price at roughly $230 million. If that estimate is correct, it’s the most high-value acquisition of a podcast network or platform […]
While Facebook’s earnings last Tuesday prove that marketers still spend, some wonder if consumer backlash against the platform could one day damage brands advertising on it. “The slow stream of press has caused more angst and questions,” said James Douglas, executive director and head of media at performance agency Reprise. “Every day it seems like […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Dominique Shelton Leipzig, partner at Perkins Coie. Major data breaches can tarnish brand reputations and call into question the safety of their data practices. And given the bevy of privacy and […]
Blavity CEO Morgan DeBaun saw a gap in the media market: a lack of content for black millennials like herself. In 2014, she left her tech job to launch Blavity. “We needed a place, a platform and a media brand that could speak to our stories as part of the young, black creative culture,” DeBaun […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Price Of Music Vivendi is in talks to sell its stake in Universal Music Group for $25 billion. That’s a striking number, considering that when Vivendi bought the record label in 2000, the music industry was collapsing under the weight of illegal downloads […]
Snap is no longer losing users. For the third consecutive quarter, Snap managed to stave user decline. Its Q4 daily active users clocked in at 186 million, which was flat sequentially but a slight year-over-year dip from 187 million. And advertisers are still spending on the platform. Q4 revenue grew 36% to $390 million, while […]
Carving out a spot in the ever-crowded direct-to-consumer streaming market is an expensive proposition – and Disney is ready to spend. DTC is “a bet on the future of this business,” Disney CEO Bob Iger told investors on Tuesday, the equivalent of pouring money into building a theme park. “We are deploying capital so that the […]
AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. This week in the podcast studio, Lauren Nemeth tells some rollicking stories from her years in the ad tech trenches at DoubleClick, AppNexus, Turn and other companies. She also discusses her current job as chief revenue officer at Nextdoor, a platform that connects people within communities. […]
This article is sponsored by GSTV. It turns out fueling up can predict more about consumer behavior than marketers might expect. A recent study produced by Mastercard and GSTV revealed fueling up leads to significant patterns in consumer spending. After analyzing nearly a year’s worth of aggregated, anonymized transaction data on Mastercard’s network, the […]
While some of digital media’s biggest stars and flashiest names make big cuts to make their businesses profitable, others are weathering change just fine. The difference? They’ve always focused on sustainable growth and profitability. Venture-backed companies typically made three key mistakes, according to these publishers. First, and most importantly, they grew costs before revenue. Second, […]
