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Google’s SSP tries to cut out its DSP ahead of a possible ad tech breakup; Perplexity’s head of ads skips town; and Amazon’s search ad pause flooded the market with big spenders.

Pause ads are going programmatic, as connected TV ad buying becomes more automated. Plus: how publishers are proposing to be compensated by AI companies – and the odds that they’ll receive what they are asking for.

Back when the Pure app first launched in 2012, it was a completely anonymous hookup app. Now, it’s using CTV as a way to explain its rebranded vibe to prospective new users.

Enjoy this weekly comic from AdExchanger.com that highlights the digital advertising ecosystem … 

Dentsu might sell its overseas business; a Prebid update worries the buy side; and Washington State imposes a new ad tax.

Peppa Pig is everywhere. Whether or not you have children, you likely know the little girl pig from the kid’s cartoon show. But the Peppa media franchise is just getting started.

Publishers like News Corp are walking a fine line—suing AI companies for scraping their work while cutting multimillion‑dollar licensing deals with others.

TTD turns its back on SSPs; scientists are finding a home on Bluesky; and a hacker used Anthropic’s Claude to plan a cybercriminal operation.

The American College of Education partnered with performance TV company MNTN to better reach its audience of adults seeking higher education.

2026 will be a massive year in sports, and the race is on for advertisers to reach sports viewers.

There’s no shortage of sports programming options, with everything from major global tentpole events like the 2026 FIFA World Cup and the 2026 Winter Olympics to nonstop NFL action, college football and basketball, NBA/WNBA, MLB, NHL, NASCAR, Formula 1, the PGA, horse racing and even NCAA Wrestling.

Straddling the line between content creator and content-conscious mother offers a fresh perspective on the importance of media literacy and advertisers’ role in the online ecosystem. 

Amazon gets a taste of its own AI medicine; LinkedIn continues its pivot to video; and YouTube and Fox are on a fight.

AdExchanger has announced a strategic partnership with The Women in Programmatic Network (TWIPN) for Programmatic I/O New York 2025.

Magnite is making a play for pause ads. On Tuesday, the advertising platform announced the introduction of pause ads into its SSP.

Enough with the ROAS obsession. It’s time for a smarter approach to measurement that focuses on more than short-term objectives, says Melanie Babcock-Brown, VP of media and monetization for Orange Apron Media, The Home Depot’s retail media network.

In an era marked by generative AI, algorithmic optimization and an obsession with outcomes, cloud infrastructure has become a competitive differentiator.

Sillicon valley bigwigs are getting into SuperPACS; turns out, shaming AI companies sorta works; and UK publishers are going “consent or pay.”

Presearch is a decentralized, privacy‑first search engine that pays users in its own crypto – but also runs an ads business.

Spotlight recently partnered with Cheil UK to help the agency give its clients better insights that they can use to stand out in AI search.

Remember when you could update your privacy disclosures and be in good shape for a few years? Well, those days are long gone.

Meta’s AI vibes have been very different lately; times are tough for The Trade Desk; and fingerprinting has a bad reputation.

Is TTD forcing agencies to adopt the new Kokai interface despite claims they can still use the interface of their choice? Here’s what we were able to find out.

We’ve got the witness list for the remedy phase of the Google antitrust trial, which starts in September. How might Google be forced to change its ad server and exchange to make this corner of the ad tech market competitive again?

CTV advertising platforms often try to sell small businesses on how closely the channel resembles the digital marketing avenues they’re used to working with, like paid social. For Wildgrain, a DTC subscription service for artisan breads and other grain-based foods, this argument proved to be very compelling.

Enjoy this weekly comic from AdExchanger.com that highlights the digital advertising ecosystem … 

Walmart’s CTV and DSP business shine in a meh Q2; plummeting search traffic is blowing up cost-per-click pricing; and TikTok annoys brands with its black box optimization.

Product prices and marketing budgets are flip sides of the same coin. But the phase-in effects of tariffs, combined with vicissitudes of global weather and commodity production, challenge that truism.

For all of Ad Tech Land’s excitement about new and emerging CTV-specific ad formats, many commercial brands are still hesitant to try some of these new formats for themselves.

The IAB Tech Lab video classification updates introduced much-needed clarity. But valuable inventory, now categorized differently, is being deprioritized or rejected, even though its performance hasn’t changed.

Former Meta employee files a complaint regarding the company’s illegal business practices; virtual AI salespeople are hosting 24/7 livestreams; and Google SPN advertisers will now receive a list of URLs where their ads appeared.