Privacy

Chrome kept cookies and killed the Privacy Sandbox, but at least we got some great comics out of it.

Google’s aborted cookie crackdown ends with a quiet CMA sign-off and a sweeping phaseout of Privacy Sandbox technologies, from the Topics API to PAAPI.

What happens when an ad tech developer partners with a cybersecurity expert to start a new company? You end up with a consumer product that is both a privacy software service and a programmatic advertising ID.

Keeping American kids safe in what FTC Commissioner Mark Meador calls “an increasingly complex and fast-paced technological environment” is a top priority for the agency.

BranchLab, an AI startup for healthcare marketers, just added a new high-profile backer: Lance Armstrong’s Next Ventures, which invests in health and wellness startups.

Comscore’s new AI-based initiative allows data providers to convert ID-based datasets into ID-free audience segments, helping advertisers target audiences with improved accuracy and privacy.

Eyeo has appointed a new CEO, Douglas de Jager, and is refocusing the company on privacy-first advertising tools while cutting 40% of its staff.

Two key players in the consent management space are merging: French CMP Didomi is buying Sourcepoint for an undisclosed sum.

Even the CMA doesn’t seem to care about the Privacy Sandbox anymore. On Friday, it announced that it’s begun the process of “releasing” Google from its Sandbox commitments.

The UK’s Information Commissioner’s Office has three strategic priorities in 2025, and, you guessed it, online tracking is one of them.