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»James Rosewell

What The FLoC: Don’t Be A Sheep

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by James Rosewell, founder and CEO at 51Degrees. Since Google announced Privacy Sandbox, it’s used the World Wide Web Consortium (W3C) to shepherd the industry toward an outcome that benefits very few.... Continue reading »
by AdExchanger // November 23rd, 2020 //
»
James Rosewell headshot
We Can’t Let The Open Web Become A ‘Tragedy Of The Commons’

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by James Rosewell, founder and CEO at 51Degrees.  The web was built on the vision that it would be free to the world as a public good and basic right for all. While in many... Continue reading »
by AdExchanger // September 24th, 2020 //
»
A Potential New Crew Could Bring A More Diverse POV To The W3C

The World Wide Web Consortium has 437 business, community, interest and working groups – and soon there might be one more. Around six members of the W3C’s Improving Web Advertising Business Group (IWABG) are pitching the creation of a new group, known for now as the Decentralized Web Interest Group (DWIG), that will help W3C groups... Continue reading »
by Allison Schiff // September 10th, 2020 //
»
Chrome engineers presented a proposal for the Privacy Sandbox called fenced frames that initially appeared to be a compromise with third-party ad companies.
Fenced Frames Is The Latest Example Of Ad Tech And Browsers Struggling To Find Commonality At The W3C

Expectations continue not to reflect reality in the business and working groups of the World Wide Web Consortium (W3C). In late August, Google software engineers presented a new proposal for the Privacy Sandbox called “fenced frames” that initially appeared to be a compromise with third-party ad companies. When the proposal was first mentioned before actually... Continue reading »
by Allison Schiff // September 8th, 2020 //
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